Salesforce Marketing Practice Lead

About the Role

We are looking for a Salesforce Marketing Practice Lead to drive our Salesforce Marketing Cloud initiatives and establish thought leadership within the marketing technology space. The ideal candidate will combine strong business acumen, marketing domain expertise, and Salesforce Marketing Cloud technical understanding. This individual will engage with CMO-level stakeholders, define marketing transformation strategies, and lead a team of consultants to deliver scalable, impactful solutions.

Key Responsibilities

1. Practice Leadership

• Own and drive the Salesforce Marketing practice vision, roadmap, and growth strategy.
• Develop go-to-market (GTM) strategies for Marketing Cloud, Data Cloud, and related Salesforce marketing products.
• Partner with Sales and Pre-Sales teams to create proposals, solution demos, and client presentations.

2. Client Engagement & Advisory

• Lead conversations with CMOs, Marketing Heads, and Digital Transformation Leaders to understand their marketing goals, challenges, and technology landscape.
• Translate business needs into Salesforce Marketing Cloud solutions – across automation, personalization, segmentation, and analytics.
• Serve as a trusted advisor for marketing technology adoption, customer journey optimization, and campaign orchestration.

3. Delivery Oversight

• Oversee delivery of Salesforce Marketing Cloud and related marketing automation projects ensuring best practices, quality, and on-time delivery.
• Guide cross-functional teams including data, analytics, integration, and creative functions to ensure seamless campaign execution.
• Establish governance, reusable assets, accelerators, and templates to scale delivery efficiency.

4. Technology & Innovation

• Stay updated with Salesforce ecosystem developments — Marketing Cloud, Data Cloud, AI , and Slack integration.
• Promote adoption of AI and automation-driven marketing personalization strategies.

Required Skills & Experience

• 8+ years of experience in digital marketing technology, CRM
• Strong understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Audience Builder, Datorama, Interaction Studio, etc.).
• Proven experience engaging with C-suite executives (especially CMOs) and driving marketing transformation conversations.
• Background in marketing strategy, customer segmentation, campaign management, and analytics.
• Hands-on or architectural-level understanding of Salesforce ecosystem — Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and their integrations.

• Prior experience building or leading a Salesforce Marketing practice or CoE.
• Exposure to AI-driven personalization and Customer Data Platforms (CDPs).
• Experience in pre-sales and proposal development for Salesforce Marketing Cloud projects.
• Excellent communication, stakeholder management, and leadership skills.

Salesforce