Salesforce Marketing Practice Lead

Role Overview: As a Salesforce Marketing Practice Lead at Myridius, you will be responsible for driving Salesforce Marketing Cloud initiatives and establishing thought leadership within the marketing technology space. You will engage with CMO-level stakeholders, define marketing transformation strategies, and lead a team of consultants to deliver scalable and impactful solutions. Key Responsibilities: - Own and drive the Salesforce Marketing practice vision, roadmap, and growth strategy. - Develop go-to-market (GTM) strategies for Marketing Cloud, Data Cloud, and related Salesforce marketing products. - Partner with Sales and Pre-Sales teams to create proposals, solution demos, and client presentations. - Lead conversations with CMOs, Marketing Heads, and Digital Transformation Leaders to understand their marketing goals, challenges, and technology landscape. - Translate business needs into Salesforce Marketing Cloud solutions across automation, personalization, segmentation, and analytics. - Oversee delivery of Salesforce Marketing Cloud and related marketing automation projects ensuring best practices, quality, and on-time delivery. - Stay updated with Salesforce ecosystem developments including Marketing Cloud, Data Cloud, AI, and Slack integration. - Promote adoption of AI and automation-driven marketing personalization strategies. Qualification Required: - 8+ years of experience in digital marketing technology, CRM. - Strong understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Audience Builder, Datorama, Interaction Studio, etc.). - Proven experience engaging with C-suite executives (especially CMOs) and driving marketing transformation conversations. - Background in marketing strategy, customer segmentation, campaign management, and analytics. - Hands-on or architectural-level understanding of Salesforce ecosystem including Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and their integrations. - Prior experience building or leading a Salesforce Marketing practice or CoE. - Exposure to AI-driven personalization and Customer Data Platforms (CDPs). - Experience in pre-sales and proposal development for Salesforce Marketing Cloud projects. - Excellent communication, stakeholder management, and leadership skills.,