At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Respond effectively to the diverse perspectives, needs, and feelings of others.
- Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
- Use critical thinking to break down complex concepts.
- Understand the broader objectives of your project or role and how your work fits into the overall strategy.
- Develop a deeper understanding of the business context and how it is changing.
- Use reflection to develop self awareness, enhance strengths and address development areas.
- Interpret data to inform insights and recommendations.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
The OpportunityWhen you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.As part of the Marketing team you will support the creation and refinement of marketing journeys that engage clients and drive results. As a Senior Associate, you will manage operational tasks related to Salesforce Marketing Cloud, maintaining compliance with brand and technical standards while mentoring others. This position provides an exciting opportunity to enhance your marketing knowledge and contribute to impactful campaigns.
Responsibilities
- Support the development of engaging marketing strategies
- Oversee operational tasks within Salesforce Marketing Cloud
- Maintain adherence to brand and technical compliance
- Mentor team members in marketing practices
- Analyze marketing data to drive campaign enhancements
- Collaborate with stakeholders to refine marketing journeys
- Stay informed on industry trends to enhance marketing efforts
- Contribute to impactful marketing campaigns that drive results
What You Must Have
- Master's Degree
- 5 years of experience
- Oral and written proficiency in English required
What Sets You Apart
- MBA in Marketing or Finance
- Salesforce Marketing Cloud certification
Minimum 3 years relevant experience in marketing operations,
Salesforce Marketing Cloud
, and/or web publishing.
- Hands-on experience with Salesforce Marketing Cloud Journey Builder, data segmentation, and email campaign management.
- Proficient in Datorama or equivalent data visualization/reporting tools, capable of extracting, interpreting, and reporting campaign analytics to support decision-making.
- Practical experience or strong working knowledge of Adobe Experience Manager (AEM) platform with a focus on SEO best practices and digital content management.
- Solid understanding of SEO techniques specific to CMS environments including metadata management, URL and link optimization, and page performance monitoring.
- Demonstrating hands-on experience with Salesforce Marketing Cloud
- Utilizing data visualization tools for campaign analytics
- Managing digital content with Adobe Experience Manager
- Applying SEO techniques for improved visibility
- Excelling in troubleshooting digital workflows
- Organizing multiple priorities under tight deadlines
- Possessing practical knowledge of marketing operations
Shift time: 11pm-8pm IST / 2pm t0 11pm IST
MBA in Marketing, Economics, or Finance
