Salesforce Marketing Cloud Manager/Senior Manager

Account-Based Marketing (ABM) Strategy & Execution

• Develop and implement

  ABM programs

  to drive

  customer acquisition and engagement

  .


• Design

  personalized marketing interventions

  tailored to specific accounts and market segments.


• Leverage

  data-driven insights

  to refine ABM strategies and measure campaign effectiveness.



• Marketing Program Execution & Optimization



• Manage the

  full spectrum of marketing execution

  , from

  strategy definition to technical delivery

  .


• Lead

  multi-stakeholder teams

  in designing, implementing, and optimizing

  multi-channel marketing campaigns

  .



• Monitor trends and analyze data

  to refine marketing strategies and maximize ROI.



• Salesforce Marketing Cloud (SFMC) & Pardot Implementation



• Hands-on experience in

  SFMC/Pardot

  for

  email automation, journey orchestration, and customer engagement

  .


• Conduct

  requirement gathering and design workshops

  to align technology solutions with marketing objectives.


• Develop and support

  MarTech & AdTech platform technologies

  to enhance marketing effectiveness.



• Marketing Process Optimization & Business Case Development



• Identify

  marketing process improvement opportunities

  and implement scalable solutions.


• Build

  business cases

  for campaign strategies and new

  technology solutions

  .


• Optimize marketing automation, lead nurturing, and audience segmentation strategies.



• Project Management & Stakeholder Engagement



• Manage

  multiple marketing initiatives

  , ensuring projects are delivered

  on time and within budget

  .


• Collaborate with

  senior executives and cross-functional teams

  to align marketing efforts with business goals.


• Work effectively in

  remote, virtual, and global environments

  while navigating matrixed organizations.


• 
  

  Required Skills & Experience:

  Hands-on experience in Salesforce Marketing Cloud (SFMC) & Pardot