Salesforce Marketing Cloud Developer

Job Description

We are seeking a skilled and experienced Salesforce Marketing Cloud (SFMC) Developer to join our team and play a critical role in driving data-driven marketing initiatives. The ideal candidate will be responsible for implementing, maintaining, and optimizing the Salesforce Marketing Cloud platform, ensuring seamless integration with Salesforce CRM and other systems to support personalized, targeted, and automated marketing campaigns. This role requires a deep understanding of Marketing Cloud functionalities, including data management, scripting, segmentation, automation, journey design, and reporting. The Specialist will collaborate with cross-functional teams, including CRM, Sales Cloud, Commerce Cloud, and Analytics, to ensure cohesive and effective marketing strategies that align with overall business goals. Job Location and Address This requirement is Full-time and working from the office only in the IST. No Hybrid or Remote is available. The Incumbent is required to work in the following locations: Responsibilities: MC Connect: Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM. Ensure synchronized data flow and consistency between Marketing Cloud and other Salesforce platforms. API Integration: Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems. Collaborate with cross-functional teams to enhance and optimize data exchange processes. SOQL (Salesforce Object Query Language): Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud. Ensure efficient data retrieval and utilization for targeted marketing campaigns. AMPscript: Create and optimize AMPscript code for personalized and dynamic content in email templates. Implement AMPscript for advanced customization and scripting within Salesforce Marketing Cloud. Segmentation: Design and implement audience segmentation strategies to target specific customer segments. Utilize Marketing Clouds segmentation tools for creating personalized and targeted marketing campaigns. Email Content (HTML): Develop and design HTML email templates for various marketing campaigns. Ensure responsive and visually appealing email content across different devices and email clients.