Salesforce Marketing Cloud Developer

About the Role

Salesforce Marketing Cloud Developer

Key Responsibilities

• Develop, configure, and optimize marketing automation solutions using Salesforce Marketing Cloud.
  
• Build and maintain

  Journey Builder workflows

  ,

  Automation Studio activities

  ,

  Email Studio campaigns

  ,

  Mobile Studio

  , and

  Cloud Pages

  .
• Create dynamic and personalized content using

  AMPscript

  and

  SSJS

  .
• Write complex queries in SQL to support automation, segmentation, and data transformation within SFMC.
  
• Implement

  marketing data models

  and manage

  Contact Builder / Data Extensions

  .
• Integrate SFMC with Salesforce CRM and other external systems using

  APIs

  and connectors.
• Ensure email deliverability, compliance, and industry best practices (IP warming, CAN-SPAM, GDPR, etc.).
  
• Monitor campaign performance and provide actionable insights through reports and analytics.
  
• Work closely with Marketing, Sales, and Product Teams to translate business goals into technical solutions.
  
• Maintain platform documentation, reusable assets, and scalable SFMC modules.
  

Required Skills & Experience

• 4+ years of hands-on experience

  in Salesforce Marketing Cloud development and administration.
• Proficiency in:
  

• Journey Builder, Automation Studio, Email Studio, Cloud Pages

• AMPscript, SSJS

• SQL & Relational Data Models

• REST/SOAP APIs

  and real-time integrations.
• Strong understanding of

  Customer Segmentation

  ,

  Personalization

  , and

  Lead Nurturing

  .
• Experience working with

  HTML/CSS

  , email rendering, and responsive templates.
• Ability to troubleshoot platform issues and optimize automation performance.
  
• Strong communication skills and experience working in cross-functional teams.
  

Preferred (Good to Have)

• Salesforce Certifications such as:
  

• Marketing Cloud Developer

• Marketing Cloud Email Specialist

• Marketing Cloud Administrator

• Experience with

  CDP, Marketing Cloud Intelligence (Datorama), MuleSoft, Postman, or ETL tools

  .
• Exposure to

  Marketing Cloud Personalization (Interaction Studio)

  is a plus.