Sr. Digital Analyst ( MCI)

Job Title: Digital Analyst (MCI)Location: Chandigarh, India

Department: Data AnalystJob Type: Full-Time

About Us:TRU

Job Location and Address:

onsite

• Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Responsibilities:

1. Marketing Cloud Intelligence (MCI) & Digital Analytics:

• Manage and optimize MCI dashboards to track marketing performance, campaign effectiveness, and business KPIs.
• Develop custom data models within MCI to aggregate, clean, and transform marketing data from multiple sources.
• Automate data ingestion and transformation pipelines in MCI for seamless reporting.
• Perform advanced marketing analytics to identify trends, improve attribution models, and enhance campaign effectiveness.

2. Data Management & Integration:

• Develop and maintain data architectures using Snowflake, BigQuery etc.
• Extract, process, and analyze large datasets from multiple marketing platforms.
• Integrate MCI with Google Analytics, Adobe Analytics, and Google Tag Manager to consolidate reporting and drive actionable insights.
• Optimize ETL pipelines to ensure efficient data processing and reporting.

3. Performance Reporting & Business Insights:

• Develop custom dashboards in MCI, Looker Studio, and Excel for marketing performance tracking.
• Analyze multi-channel marketing campaigns (PPC, social, programmatic) and provide optimization recommendations.
• Deliver monthly, quarterly, and ad-hoc reports to key stakeholders on marketing performance and ROI.
• Conduct cohort and segmentation analysis to improve customer retention and acquisition strategies.

4. Collaboration & Strategy:

• Work closely with marketing, product, and data teams to align data-driven insights with business goals.
• Provide recommendations to optimize budget allocation, audience targeting, and media spend efficiency.
• Stay updated on MCI enhancements, industry trends, and new analytics tools.

Requirements:

• Bachelors or Masters degree in Data Science, Computer Science, Marketing, Business Analytics, or a related field.

• 2+ years

  of experience in digital marketing analytics, business intelligence, and data management.
• Proven expertise in

  MCI

  (Marketing Cloud Intelligence/Datorama), including dashboard development and data transformations.
• Strong hands-on experience with

  Snowflake

  ,

  BigQuery

  , and

  SQL

  .
• Experience in

  Adobe Analytics, Google Analytics (GA4)

  , etc.
• Experience in

  ETL processes, API integrations

  , and

  marketing data automation

  .
• Strong analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.