Salesforce Marketing Cloud Developer

Position Overview

Salesforce Marketing Cloud (SFMC)

Key Responsibilities

SFMC Implementation

• Lead complete setup, configuration, and deployment of Salesforce Marketing Cloud.
• Build and manage data extensions, contact models, journeys, and audience segmentation.
• Configure Email Studio, Mobile Studio (SMS/WhatsApp), Automation Studio, and Journey Builder.
• Develop personalised, dynamic content using AMPscript and SSJS.
• Establish data ingestion processes (APIs, SFTP, automations).
• Ensure platform governance, permissions, roles, and security best practices.

SFMC Service Cloud Integration

• Design and execute integration between Service Cloud and Marketing Cloud using:
• Marketing Cloud Connect
• REST/SOAP APIs
• Data synchronisation tools
• Set up synchronised data sources, triggered sends, case and customer event-based journeys.
• Work closely with CRM and support teams to build cross-cloud use cases (e.g., service notifications, feedback journeys, CSAT workflows).
• Ensure data accuracy, harmonisation, and real-time sync between platforms.

Solution Architecture & Technical Execution

• Convert business requirements into scalable technical solutions.
• Create architecture diagrams, data models, and integration flows.
• Work on scripting, automations, SQL queries, APIs, and data transformations.
• Troubleshoot system issues, sync errors, and journey logic problems.

Project Management

• Lead implementation timelines, deliverables, and documentation.
• Coordinate with internal teams, Salesforce consultants, and external vendors.
• Conduct UAT, training sessions, and post-go-live support.

Analytics & Reporting

• Build performance dashboards, journey reports, and engagement insights.
• Recommend optimisation strategies for personalisation, customer retention, and service efficiency.

Required Skills & Qualifications

• Minimum of 3 years of hands-on SFMC implementation experience.
• Strong understanding of Customers.
• 360, Service Cloud objects (Cases, Contacts, Activities).
• Expertise in Journey Builder, Automation Studio, SQL, AMPscript, APIs.
• Experience with Marketing Cloud Connect or custom API integrations.
• Ability to translate business requirements into technical configurations.
• Strong understanding of data modelling, ETL, segmentation, and automation logic.
• Salesforce certifications preferred:
• SFMC Email Specialist
• SFMC Consultant
• Salesforce Administrator
• Service Cloud Consultant (optional but desirable)

Preferred Attributes

• Strong problem-solving and documentation skills.
• Comfort working in fast-paced, cross-functional environments.
• Good communication and stakeholder management skills.