Salesforce Marketing Cloud Developer

Job Description

Location : Bangalore Hybrid mode. (2 days work from office is mandatory) Please find the JD below for your reference. We are searching for a Lifecycle Marketing Specialist to join our lifecycle marketing team. This role will be responsible for executing lifecycle marketing campaigns, from building, testing, and deploying, to reporting for all streams including: marketing campaigns, lifecycle campaigns, reengagement, drip and transactional emails. Responsibilities: Execute lifecycle ad hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, SMS) for acquisition, retention, win back, and transactional purposes Monitor campaigns post-deployment to validate for completion and accuracy Conduct A/B testing in all channels to optimize content and design for enhanced performance Monitor and maintain running automated campaigns for accurate and efficient functionality Report on campaign performance and aim to hit KPIs and department goals Qualifications: 3+ years’ experience with Salesforce Marketing Cloud 2+ years’ experience using and editing HTML 1+ years’ experience using SQL and similar queries to analyze data Experience leveraging Salesforce Marketing Cloud Einstein AI a big plus Experience with Pendo or similar platforms (Braze, Swrve, etc.) a big plus Experience in setting up automated marketing communications Strong execution capability with high standards in a rapidly evolving business Bachelor’s degree in marketing, business, communication, or other related field or equivalent experience High attention to detail Job Types: Full-time, Contractual / Temporary Contract length: 6 months Pay: ₹421,246.30 - ₹1,682,972.48 per year Benefits: Commuter assistance Flexible schedule Schedule: Day shift Monday to Friday Experience: Salesforce Marketing Cloud: 3 years (Required) Work Location: In person