Sales Trainer – Apple (B2B Distribution Business)

Position Overview:

The Sales Trainer – Apple (B2B Business) will be responsible for training, mentoring, and developing Apple promoters and sales teams across multiple regions in Kerala.
The primary goal of the role is to enhance product knowledge, customer handling, and sales skills of the promoter network, thereby improving sellout performance and maintaining Apple’s premium retail standards.

Key Responsibilities:

1. Promoter Training & Development

• Conduct regular online, and in-store training sessions for Apple promoters.
• Deliver comprehensive training on the Apple ecosystem—iPhone, iPad, Mac, Apple Watch, and accessories.
• Train promoters on Apple brand standards, customer experience, and service excellence.
• Conduct refresher and advanced sessions on new product launches and promotional campaigns.
• Evaluate promoters through tests, role plays, and practical assessments to ensure learning effectiveness.

2. Sales Skill Enhancement

• Implement structured sales training programs focusing on upselling, cross-selling, and product demonstration.
• Coach promoters on customer interaction, communication, and closing techniques.
• Develop real-time store-based training models and conduct on-the-job coaching for continuous improvement.
• Drive measurable improvements in promoter conversion ratio and in-store performance.

3. Performance Monitoring & Feedback

• Monitor individual promoter performance across stores through field visits and performance data.
• Provide personalized coaching and performance feedback to bridge skill gaps.
• Prepare monthly training impact reports highlighting progress and areas for improvement.
• Collaborate with regional managers to align training with business and sellout objectives.

4. Training Program Coordination

• Work closely with the Apple India training team to execute official training programs and updates.
• Coordinate new promoter onboarding and ensure complete product and sales training before deployment.
• Maintain updated training manuals, presentation decks, and e-learning content.
• Support regional workshops, product demo days, and sales excellence initiatives.

5. Market Awareness & Brand Alignment

• Stay updated on Apple’s latest products, ecosystem updates, and competitor developments.
• Guide promoters in positioning Apple products effectively against competing brands.
• Ensure uniform brand representation and premium in-store communication across all locations.

Required Skills & Competencies:

• Strong presentation, public speaking, and interpersonal communication skills.
• Ability to train, motivate, and mentor large promoter teams.
• Deep understanding of Apple products, ecosystem, and retail strategies.
• Excellent planning, organization, and reporting capabilities.
• Ability to simplify complex product features into customer-centric sales messages.
• High energy, disciplined, and willing to travel extensively across Kerala.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).
• Minimum 3–5 years of experience in sales training, retail management, or promoter management in the smartphone or premium electronics industry.
• Prior experience with Apple, Samsung, OnePlus, or other premium smartphone brands will be a significant advantage.
• Candidates based in Kochi or Trivandrum preferred for ease of travel and coordination.

Key Performance Indicators (KPIs):

• Improvement in promoter sales productivity and sellout performance.
• Training completion rate and post-training knowledge retention.
• Promoter engagement and retention levels.
• Consistency of Apple brand experience in assigned stores.

About Company :

Alps Distribution is the only authorized distributor of Apple products in Kerala and Tamil Nadu, headquartered in Cochin with branches in Trivandrum, Thrissur, Calicut, Chennai, Coimbatore, Madurai, and Trichy. Alps Distribution holds the number one position for Apple products distribution in India. Aldous Glare Tech & Energy (AGTE) is a subsidiary of Alps. Aldous Glare is India’s leading distributor for smartphones (Vivo), TCL - Android TVs, Google TVs, smart ACs, and smart washing machines, Solar Product (All Kerala) .

For 30 years now, Aldous Glare Tech & Energy have stood the test of time and established ourselves as a brand synonymous with trust and quality. Technology and its advancements are ubiquitous and we function with the prime goal of increasing accessibility, awareness of the latest tech gadgets and appliances. We creates opportunities for its channel partners through aggressive market development and continuous improvements through agility.

Company Website : www.aldousglare.com & www.alpsd.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person