Sales Officer

Job Description

Job Title: Area Sales Manager B2C Sales (Paint Industry) Location: Siliguri: Cooch Behar, Jalpaiguri, Malda Kolkata: Burdwan, Birbhum, Asansol Department: Sales Industry: Paints and Coatings Employment Type: Full-time Job Summary: We are looking for a performance-oriented and experienced Area Sales Manager to lead our direct B2C sales operations in Nagpur . The ideal candidate must have prior experience in the paint industry , with a strong track record in managing field sales teams, driving revenue, and expanding customer base through direct-to-consumer sales. Key Responsibilities: Sales Strategy & Execution: Develop and execute territory-level B2C sales plans focused on growing market share, customer base, and brand visibility. Team Leadership: Recruit, train, and lead a team of field sales executives. Ensure the team meets monthly and quarterly sales targets through active supervision and support. Customer Acquisition & Retention: Directly engage with end-users (homeowners, painting contractors, small builders) to promote products, conduct demonstrations, and convert leads into sales. Market Expansion: Identify untapped residential zones, initiate outreach campaigns, and build strong relationships in the local market. Data-Driven Reporting: Monitor sales performance, track field activities, generate regular MIS reports, and provide actionable insights to senior management. Cross-Functional Coordination: Liaise with marketing, logistics, and technical support teams to ensure high levels of customer satisfaction and service delivery. Experience: Minimum 47 years of experience in direct B2C sales Minimum 2 years of experience in the paint industry is mandatory Location Preference: Candidates familiar with the Nagpur, Udaipur market and surrounding areas preferred Skills: Strong leadership and people management Excellent communication and interpersonal abilities Ability to work under pressure and meet deadlines Willingness to travel within the territory Role & responsibilities