Sales Officer - Institutional Sales (FMCG)

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About the Role

Sales Officer

Key Responsibilities

1. Business Development

• Identify and onboard new institutional clients (e.g., hotels, cafes, corporates, educational institutions, hospitals, government organizations).
• Pitch and place the company’s products into relevant consumption points.
• Negotiate trade terms, pricing, and credit as per company policy.

2. Relationship Management

• Maintain strong, long-term relationships with procurement heads, purchase managers, and F&B teams.
• Ensure timely order processing, delivery, and payment collection.
• Handle client feedback and resolve issues promptly to ensure satisfaction.

3. Sales Execution

• Achieve monthly and quarterly institutional sales targets.
• Track and report sales performance, customer pipeline, and market intelligence.
• Conduct product sampling, demos, and participation in client events to drive trials.

4. Coordination & Reporting

• Coordinate with supply chain, accounts, and logistics teams for seamless fulfilment.
• Submit periodic sales reports, competitor tracking, and market insights to management.

Key Requirements

• Education:

  Graduate in Business / Marketing / Commerce (MBA preferred)

• Experience:

  2–3 years of experience in

  institutional or HORECA sales

  , preferably in FMCG (food & beverage category).

• Skills:

• Strong communication and negotiation abilities
• Relationship-building and customer management
• Self-motivated, target-driven, and organized
• Good knowledge of local markets and institutional channels

Performance Metrics

• New institutional accounts added
• Volume & value achievement vs. targets
• Repeat orders & retention rate
• Timely collection and adherence to credit terms

Compensation

• Competitive salary + incentives based on performance