Sales Officer - HORECA

Role Overview: As a Sales Executive at Intergrow, your primary responsibility will be to ensure effective market coverage and penetration. You will be required to follow a prescribed route plan, visit all assigned outlets daily, and make productive sales calls to achieve the set targets. Additionally, you will be responsible for opening new outlets, servicing existing outlets regularly, and ensuring optimal market coverage and product penetration. Key Responsibilities: - Follow the prescribed route plan and visit all assigned outlets daily - Make productive sales calls and achieve lines per day as per company norm - Open new outlets and ensure all existing outlets are serviced regularly - Ensure optimal market coverage (width) and product penetration (depth) - Achieve monthly sales targets and track progress - Communicate trade schemes effectively to retailers and ensure eligibility criteria are met - Perform basic calculations to ensure accurate scheme implementation and retailer qualification - Increase counter share by upselling through upgrade value and cross-selling products - Ensure all orders taken are accurately billed and delivered to the retailers - Coordinate closely with distributor support staff to facilitate smooth operations - Build and maintain strong relationships with retailers to enhance loyalty and sales - Provide timely resolutions to retailer queries and concerns - Perform basic merchandising, including product displays and rack placement - Monitor and report competitor activities, including new launches and promotions - Use the company's official mobile application for order punching, scheme tracking, and data updates - Submit daily market reports and sales updates to the Territory Sales Manager (TSM) Qualifications Required: - Minimum 0-3 years of experience in FMCG sales or a similar role - Experience with market coverage, trade schemes, and retailer engagement is desirable - Bachelor's Degree, MBA preferred - Strong communication and interpersonal skills - Proficiency in basic arithmetic for scheme calculations and eligibility tracking - Familiarity with using sales mobile applications and reporting tools - Ability to analyze market trends and competition - Fluency in Malayalam is mandatory. Basic English proficiency is an advantage Please note that this is a full-time position with benefits including health insurance and provident fund. The compensation package includes a performance bonus. The work schedule is during day shifts and morning shifts at the designated in-person work location.,