Sales Officer Area (Oil)

Company Overview

Ajanta Soya Limited was incorporated on January 13, 1992, under the Companies Act, 1956. The company is a prominent player in the manufacturing of Vanaspati, Cooking Oils, and Specialty Fats, with a primary focus on products such as biscuits, puffs, pastries, and other applications. With a strong presence in the market for over 3 decades, ASL has demonstrated continuous expansion, industry leadership, and a commitment to delivering high-quality products.

Job Overview

The Sales Officer Area (Oil) is responsible for driving sales growth in the assigned territory, managing distributor relationships, ensuring market penetration of oil products, and achieving sales targets. The Sales Officer will develop and maintain customer relationships, monitor market trends, implement sales strategies, and ensure timely collection of receivables while adhering to company policies and procedures.

KRA & KPI

Protocols

• Visit assigned territory as per planned route schedule
• Review and monitor distributor performance on weekly basis
• Update and submit daily sales reports and market intelligence
• Conduct regular stock checks at distributor points
• Implement promotional schemes and marketing activities as per company guidelines
• Ensure timely collection of receivables from distributors
• Monitor competitor activities and pricing in the market
• Maintain good relationships with key customers and distributors

Role Tasks

1. Sales Management

2. Distribution Management

3. Market Development

4. Customer Relationship Management

5. Collection Management

6. Reporting and Documentation

Skills Required

• Proficiency in MS Office (Excel, Word, PowerPoint)
• Strong communication and negotiation skills
• Customer relationship management abilities
• Sales planning and execution skills
• Market analysis and reporting capabilities
• Problem-solving and decision-making skills

Knowledge

• Strong understanding of cooking oil market and customer preferences
• Knowledge of distribution channels and trade practices
• Familiarity with sales processes and CRM systems
• Understanding of pricing strategies and promotional activities
• Knowledge of competitor products and market dynamics
• Awareness of food safety and quality standards