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Sales & Marketing Executive

2 - 31 years

2 - 3 Lacs

Posted:1 week ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About RichcafeRichcafe is a trusted provider of coffee vending machines, premixes, and South Indian filter coffee solutions to offices, institutions, and corporates across India. We are committed to providing quality products and responsive service, making coffee breaks truly satisfying for our customers. Job PurposeTo support and coordinate marketing activities that drive brand visibility, lead generation, and customer engagement for Richcafe’s vending machines, premixes, and filter coffee services. Key Responsibilities:Content & Communication: Draft and schedule social media posts (Instagram, Facebook, LinkedIn) to promote Richcafe’s products and customer success stories. Prepare marketing emails for product promotions, seasonal campaigns, and lead nurturing. Assist in designing brochures, flyers, and digital creatives in coordination with designers. Lead Management: Coordinate with the sales team to track incoming leads from campaigns. Maintain lead databases and follow up on marketing-generated inquiries. Campaign Execution: Assist in executing digital ad campaigns on Facebook, Instagram, and Google. Monitor campaign performance and prepare basic reports on reach, engagement, and leads generated. Event & Promotion Support: Coordinate local marketing events or customer demos for Richcafe vending machines. Support execution of in-office coffee tasting or sampling activities for lead generation. Market Research: Assist in gathering competitor pricing and marketing activities. Collect customer feedback and market insights to improve marketing messaging. Internal Coordination: Coordinate with the sales, service, and production teams for content, case studies, and testimonials for marketing materials. Manage marketing inventory (brochures, samples for demos, etc.). Key Skills:Good written and verbal communication skills in English and Tamil. Basic knowledge of social media and digital marketing tools. Ability to create clear, engaging content for customer communication. Proficiency in MS Office (Excel, Word, PowerPoint). Ability to multitask and manage timelines efficiently. Positive attitude, willingness to learn, and customer-oriented mindset. Educational Qualification:Any graduate (BBA, B.Com, BA, or similar). Marketing diploma or certification preferred but not mandatory. Experience:0–2 years in marketing support, social media handling, or sales coordination roles. Experience in B2B marketing or the food & beverage industry is an advantage. Salary:As per industry standards, depending on experience. Why Join Richcafe?Opportunity to work in a growing company with strong values and customer-centric operations. Gain practical exposure in marketing execution while supporting a well-established brand. Be part of a team bringing quality South Indian coffee experiences to offices and institutions across India.

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