Sales

Job Title:

About IncrediPets

Sales Director / Senior Manager - Sales

Role Overview

most senior role in the sales vertical at IncrediPets

You should be someone who:

• Lives and breathes

  numbers, targets, and conversions

• Has

  hardcore, hands-on sales experience

• Has worked in

  startups

  and is comfortable building from scratch
• Can translate

  strategy into execution

  and execution into

  consistent revenue growth

Key Responsibilities

1. Sales Strategy & Planning

• Own annual, quarterly, and monthly

  sales targets

  and

  revenue forecasts

  .
• Develop and execute

  sales strategy

  across channels (B2B, B2C, retail, distribution, online, etc. as applicable at IncrediPets).
• Identify new markets, segments, and opportunities to drive

  top-line growth

  .
• Build and monitor

  sales funnels

  , conversion metrics, and performance dashboards.

2. Revenue Ownership & P&L Contribution

• Take full ownership of

  revenue generation

  and contribution to company

  P&L

  .
• Set clear

  targets and incentive structures

  for the team aligned to company goals.
• Track

  CAC, LTV, AOV, and other core sales KPIs

  and optimize for sustainable growth.

3. Leadership & Team Management

• Build, lead, and mentor a

  high-performing sales team

  (managers, executives, field reps, inside sales, etc.).
• Drive a culture of

  accountability, discipline, and result-orientation

  .
• Conduct regular

  performance reviews, target setting, and coaching sessions

  with team members.

4. Process, Systems & Reporting

• Set up and refine sales

  processes, pipelines, and operating rhythms

  (reviews, reporting, follow-ups).
• Implement or optimize

  CRM tools

  and data-driven decision-making.
• Build structured

  MIS and dashboards

  to review performance with leadership.

5. Cross-functional Collaboration

• Work closely with

  Marketing

  to align campaigns with sales priorities.
• Collaborate with

  Operations & Supply

  to ensure inventory, delivery capability, and service quality support sales growth.
• Partner with

  Product & Customer Success

  to incorporate customer feedback into offerings and improve retention.

Desired Profile

Experience:

• 5-8 years

  of total experience in

  hardcore sales

  .
• Minimum

  35 years in a senior sales leadership role

• Startup experience is mandatory

  – should have worked in fast-paced, high-growth environments.
• Experience in

  B2C, consumer brands, pet care, FMCG, or similar sectors

  will be a plus (not mandatory).

Skills & Competencies:

• Strong

  number orientation

  – comfortable with sales math, funnel metrics, and financial impact.
• Proven track record of

  hitting and exceeding aggressive revenue targets

  .
• Hands-on experience in

  sales planning, GTM, channel development, and territory management

  .
• Excellent

  negotiation, presentation, and stakeholder management

  skills.
• Ability to

  build and scale teams

  , not just manage them.
• Strong

  problem-solving and decision-making

  skills with a bias for action.
• Comfort with

  ambiguity and ownership

  – typical of early-stage and growth-stage startups.

Mindset & Culture Fit:

• Hustler mindset with

  high ownership and accountability

  .
• Comfortable being

  on the ground

  when required, not just at strategy level.
• Passion for

  pets / pet care

  is a big plus.
• Growth-oriented, data-driven, and collaborative.
  

Education

• Graduate in any discipline; MBA / PGDM in Sales & Marketing or related field preferred, not mandatory if experience is strong.
  

What We Offer

• Opportunity to

  build the sales function end-to-end

  in a high-growth brand.
• High level of

  autonomy, decision-making power

  , and direct visibility with founders.
• Performance-driven

  compensation with attractive incentives/ ESOPs

  (as applicable).
• A chance to shape the future of

  modern pet care in India

  .

How to Apply

Send your resume and a brief note

hr@incredipets.com