Sales Manager

About the Company

The Waxpol Industries Limited, established in 1950, is a pioneer in Asia in the manufacturing and marketing of high-quality vehicle care and performance-enhancing products. Our extensive product portfolio includes lubricants, polishes, washes, coolants, degreasers, engine cleaners, fuel additives, and moreover 100 premium products developed using advanced technology. We adhere to Bureau of Indian Standards (BIS) and global performance norms, and are ISO 9001:2015 certified by TUV Nord, Germany. With strong R&D capabilities and a legacy of trust spanning more than seven decades, Waxpol continues to innovate, expand its market presence, and deliver high-quality solutions for automotive, industrial, and FMCG customers across India.

About the Role

This is a full-time, field-oriented role based in Telangana, Rayalaseema & Andhra Pradesh for a Sales Manager at The Waxpol Industries Limited. The Sales Manager will be responsible for driving regional sales performance, strengthening distribution networks, expanding market share, and managing channel partners across assigned territories. The role involves leading a sales team, building strategic relationships, capturing new business opportunities, and ensuring consistent delivery of sales targets across urban, semi-urban, and rural markets. The ideal candidate will bring experience in FMCG, lubricants, automotive aftermarket, industrial consumables, or project-based sales, with strong distributor management, team leadership, and market development capabilities.

Responsibilities

Channel & Distribution Management

• Appoint, manage, and grow super stockists, distributors, and dealer networks across Telangana, Rayalaseema & Andhra.
• Expand distribution by opening new towns, recruiting new partners, and strengthening rural and urban penetration.
• Ensure proper product placement, optimized stocking levels, distribution gap analysis, and coverage planning.
• Oversee primary and secondary sales through structured planning, route-to-market efficiency, and performance tracking.

Team Leadership

• Lead and mentor regional sales teams including Area Managers, Sales Officers, and territory staff.
• Drive productivity through coaching, training, performance reviews, and structured fieldwork.
• Implement strong discipline in monthly KPIs, coverage, execution, and target achievement.

Sales Operations & Market Development

• Develop and execute annual business plans for the region across DTC, BTC, and multi-channel formats.
• Plan and execute promotional activities, retailer schemes, product launches, mechanic engagement programs, and brand-building initiatives.
• Conduct regular market visits to ensure visibility, availability, and competitive positioning.
• Gather real-time insights on competitor activities, pricing, schemes, and emerging customer needs.

B2B, OEM & Institutional Business

• Drive business development with workshops, fleets, industrial users, mining, construction contractors, and government buyers.
• Prepare techno-commercial offers, proposals, and support long-term contract negotiations including documentation and compliance.

Project & Key Account Sales (Value-Added Optional Experience)

• Identify opportunities with corporate accounts, service centers, infrastructure companies, and large institutions.
• Build and maintain relationships with architects, contractors, and project decision-makers (if required for targeted product lines).
• Present tailored product solutions that meet customer specifications.

Performance Tracking & Reporting

• Monitor daily, weekly, and monthly sales performance metrics for the region.
• Analyze trends and create actionable plans for improvement in lagging territories.
• Prepare detailed sales MIS reports, forecasts, and budget inputs for senior management.
• Ensure compliance with company policies, commercial processes, DMS systems, and regulatory guidelines.

Qualifications

• Mandatory: Prior experience in sales within Automotive Aftermarket, Lubricants, FMCG, Paints, Industrial Products, or similar fast-moving sectors.
• Proven experience managing distributors, dealers, and regional sales teams across multiple states.
• Strong competency in territory expansion, channel development, and market penetration.
• Experience with primary and secondary sales, DMS systems, structured reporting, and forecasting.
• Ability to conduct market research, gather competitor insights, and implement data-driven sales strategies.
• Strong communication, negotiation, and relationship-building capabilities.
• Bachelor's degree in Business, Marketing, related fields. Technical Qualification preferred.
• Willingness to travel extensively across Telangana, Rayalaseema & Andhra.
• Experience handling institutional sales, fleet accounts, mining/construction segments, or OEM-linked workshops is a strong plus.
• Demonstrated success in launching new products, training teams, and improving productivity.