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Sales Manager - Personal Loan

Sales Manager - Personal Loan

InvestmentCover

4 - 8 years

0 Lacs

delhi

Posted:4 days ago| Platform: Shine logo

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Skills Required

bfsi lead generation display campaigns keyword research crm conversion tracking gtm google analytics google ads search campaigns callonly campaigns bidding strategy negative keyword setup gclidbased lead tracking ab testing pixel events utm logic search arbitrage adwords editor roasdriven budgets

Work Mode

On-site

Job Type

Full Time

Job Description

As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role will involve planning, launching, and optimizing campaigns for various financial products such as home loans, personal loans, and demat accounts. You will be responsible for executing Search, Display, and Call-only campaigns, conducting keyword research, implementing bidding strategies, and setting up negative keywords. Collaborating with the CRM team for lead tracking based on GCLID will be a key aspect of your responsibilities. Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals is crucial. A/B testing for ad copies and landing pages, as well as configuring pixel events, conversion tracking, and UTM logic are part of your tasks. With a focus on BFSI, Fintech, or Affiliate Lead Gen, you should have a minimum of 3-6 years of experience in Google Ads. Demonstrated expertise in Search arbitrage, call-based campaigns, AdWords Editor, GTM, GA4, and conversion tracking are essential. Your proficiency in working with CRM tools and API-integrated lead flows will be beneficial. Managing budgets based on ROAS and scaling successful adsets are key requirements for this role. The company offers a conducive environment that supports the scaling of successful campaigns, along with performance-based incentives and potential leadership opportunities as the media buying operations expand across various channels.,

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Sales Manager - Personal Loan