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4.0 - 8.0 years
0 Lacs
delhi
On-site
As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role will involve planning, launching, and optimizing campaigns for various financial products such as home loans, personal loans, and demat accounts. You will be responsible for executing Search, Display, and Call-only campaigns, conducting keyword research, implementing bidding strategies, and setting up negative keywords. Collaborating with the CRM team for lead tracking based on GCLID will be a key aspect of your responsibilities. Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals is crucial. A/B testing for ad copies and landing pages, as well as configuring pixel events, conversion tracking, and UTM logic are part of your tasks. With a focus on BFSI, Fintech, or Affiliate Lead Gen, you should have a minimum of 3-6 years of experience in Google Ads. Demonstrated expertise in Search arbitrage, call-based campaigns, AdWords Editor, GTM, GA4, and conversion tracking are essential. Your proficiency in working with CRM tools and API-integrated lead flows will be beneficial. Managing budgets based on ROAS and scaling successful adsets are key requirements for this role. The company offers a conducive environment that supports the scaling of successful campaigns, along with performance-based incentives and potential leadership opportunities as the media buying operations expand across various channels.,
Posted 4 days ago
4.0 - 8.0 years
0 Lacs
delhi
On-site
You will be responsible for planning, launching, and optimizing Google Ads campaigns for home loans, personal loans, and demat products. This includes executing Search, Display, and Call-only campaigns, performing keyword research, bidding strategy, and negative keyword setup. You will collaborate with the CRM team for GCLID-based lead tracking and attribution. Analyzing campaign data to enhance lead quality, cost per acquisition, and final approvals will be a key part of your role. A/B testing for ad copies and landing pages, as well as setting up pixel events, conversion tracking, and UTM logic for campaigns, will also be within your responsibilities. To qualify for this position, you must have at least 3-6 years of Google Ads experience with a focus on BFSI, Fintech, or Affiliate Lead Gen. A proven track record with Search arbitrage and call-based campaigns is required. Deep knowledge of AdWords Editor, GTM, Google Analytics (GA4), and conversion tracking is essential. Experience in working with CRM tools and API-integrated lead flows is preferred. You should also demonstrate the ability to manage ROAS-driven budgets and scale winning adsets effectively. In return, we offer you the freedom to scale winning campaigns without encountering red tape, performance-based incentives, and a potential leadership path as we expand media buying across various channels.,
Posted 4 days ago
3.0 - 5.0 years
5 - 12 Lacs
hyderabad
Remote
About the Role: We are looking for a results-driven Social Media Lead Generation Executive to plan, execute, and optimize performance-based campaigns across multiple digital platforms. The candidate must be an expert in Facebook, Instagram, TikTok, Snapchat, Google Ads, Search Arbitrage, SEO, PPC, SMO, and Display Advertising , with a proven track record of generating high-quality leads for USA-based affiliate marketing campaigns . This role requires a strong understanding of affiliate networks, compliance with advertiser guidelines, and the ability to scale campaigns while maintaining ROI. Key Responsibilities: Plan and execute paid social media campaigns (Facebook, Instagram, TikTok, Snapchat) focused on lead generation for USA clients. Manage and optimize Google Ads (Search, Display, YouTube) for high-intent conversions. Implement Search Arbitrage strategies to drive compliant and profitable traffic. Perform PPC campaign management including keyword bidding, audience targeting, retargeting, and A/B testing. Optimize campaigns for ROI, CPL, and CPA goals . Execute Search Engine Optimization (SEO) and Social Media Optimization (SMO) tactics to increase organic reach and lower acquisition costs. Monitor campaign performance, analyze KPIs, and prepare detailed reports. Stay updated on the latest affiliate marketing trends, traffic policies, and platform compliance updates . Collaborate with creative and technical teams to develop high-converting landing pages and ad creatives. Ensure fraud prevention and traffic compliance across campaigns. Key Skills & Competencies: Hands-on expertise in Facebook Ads Manager, TikTok Ads, Snapchat Ads, Google Ads, and Display Networks. Strong knowledge of affiliate marketing funnels and lead generation tactics for USA markets. Proven experience in PPC, SEO, SMO, Search Arbitrage, and Display Advertising . Excellent analytical skills with the ability to interpret campaign data and optimize accordingly. Knowledge of tracking tools (Voluum, RedTrack, Binom, or similar). Strong understanding of compliance and fraud detection in affiliate marketing . Creative mindset for designing & testing ad copies, creatives, and landing pages . Ability to manage budgets effectively and maximize ROI. Qualifications: Bachelors degree in Marketing, Digital Media, Business, or a related field. 25 years of experience in lead generation & paid media (Affiliate / Performance Marketing industry preferred). Proven track record of running successful campaigns for USA-based clients . Certifications in Google Ads / Meta Ads / SEO will be an advantage. What We Offer: Competitive salary + performance incentives. Opportunity to work with top USA clients in affiliate marketing . Growth-oriented role with cutting-edge digital marketing strategies . Collaborative team culture and fast-paced learning environment.
Posted 1 week ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
As a Senior Media Buyer specializing in Search Arbitrage & Meta Execution at Adxpoint, you will play a crucial role in managing and executing high-volume Meta campaigns and other traffic sources, with a primary focus on search arbitrage. Your responsibilities will include planning, launching, and scaling Meta ad campaigns, optimizing campaigns for CPC, CTR, and ROI, and driving traffic to monetized landing pages using various platforms like Meta, Taboola, Outbrain, and Google Ads. You will work closely with feed providers to maximize EPC and balance arbitrage economics by analyzing the cost of acquisition versus revenue from search feeds. Daily performance reviews, bid optimization, A/B testing, and performance tracking using tools like ClickFlare, Voluum, and Google Analytics will be essential tasks to ensure campaign success. Additionally, you will be responsible for developing campaign strategies based on ROI goals, monitoring performance metrics, providing insights and reporting to improve campaign performance, and staying updated on algorithm changes and best practices in the industry. To qualify for this role, you should have a Bachelor's degree in Marketing, Business, or a relevant field, along with a minimum of 1+ year of experience in search arbitrage, performance marketing, or PPC media buying. Strong analytical skills, a proven track record in executing high-performance campaigns, and familiarity with search feed monetization and arbitrage techniques are also required. Experience with click trackers like Voluum and ClickFlare, as well as ad-serving platforms, will be beneficial. Joining Adxpoint will offer you the opportunity to work in a high-growth performance marketing network, gain hands-on experience with global campaigns and monetization platforms, and thrive in a data-driven environment with real-time optimization challenges. Competitive compensation and performance-based incentives make this role even more rewarding.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
As a talented Media Buyer specializing in Search Arbitrage, you will play a crucial role in our team by managing and optimizing campaigns across various platforms such as Google Ads, Facebook Ads, Taboola, and Outbrain. Your main focus will be on implementing effective search arbitrage strategies to drive high-quality traffic at a low cost while maximizing ROI. Your responsibilities will include analyzing data to optimize ad spend, improving traffic quality, and increasing conversion rates. You will collaborate closely with creative teams to ensure that ad creatives align with campaign objectives, resulting in exceptional results for our clients. To excel in this role, you should have 2-3 years of experience in paid media, with a proven track record in search arbitrage and content monetization. Strong analytical skills and proficiency in tools like Google Analytics, Facebook Insights, and A/B testing are essential. Your expertise in keyword research, bidding strategies, and media buying techniques will be key to driving successful campaigns. Joining our team will provide you with the opportunity to work with cutting-edge digital platforms and technologies, allowing you to directly impact business growth in a fast-paced, data-driven environment. If you are passionate about optimizing paid media and delivering outstanding results, this role is perfect for you. Office Timings: 10:00 AM - 06:00 PM Location: Noida Sector 132,
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Media Buyer - Search Arbitrage, you will play a crucial role in our team by managing and optimizing campaigns on various platforms like Google Ads, Facebook Ads, Taboola, and Outbrain. Your primary responsibility will be to implement effective search arbitrage strategies to drive high-quality traffic at a low cost, ultimately maximizing ROI. Your day-to-day tasks will involve analyzing data to make informed decisions that optimize ad spend, improve traffic quality, and increase conversion rates. Additionally, you will collaborate closely with creative teams to ensure that ad creatives align with campaign objectives, enhancing overall campaign performance. The ideal candidate for this role should have 2-3 years of experience in paid media, specifically in Google Ads, Facebook Ads, and native advertising. A proven track record in search arbitrage and content monetization is essential, along with strong analytical skills and proficiency in tools such as Google Analytics, Facebook Insights, and A/B testing. Your expertise in keyword research, bidding strategies, and media buying techniques will be critical in driving successful campaigns. By joining our team, you will have the opportunity to work with cutting-edge digital platforms and technologies, directly impacting business growth in a fast-paced, data-driven environment. If you are passionate about optimizing paid media and delivering exceptional results, we invite you to apply for this exciting opportunity.,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
About the Role: As a talented Media Buyer - Search Arbitrage, you will be an integral part of our dynamic team, focused on driving profitable campaigns and maximizing ROI. Your passion for optimizing paid media and delivering exceptional results will play a key role in our success. Key Responsibilities: You will be responsible for managing and optimizing campaigns across various platforms such as Google Ads, Facebook Ads, and native channels like Taboola and Outbrain. Implementing effective search arbitrage strategies to drive low-cost, high-quality traffic will be a crucial part of your role. Analyzing data to optimize ad spend, enhance traffic quality, and increase conversion rates will also be among your key responsibilities. Collaboration with creative teams to ensure that ad creatives align with campaign objectives is essential for success in this role. What We're Looking For: We are seeking candidates with 2-3 years of experience in paid media, encompassing Google Ads, Facebook Ads, and native advertising. A proven track record in search arbitrage and content monetization is highly desirable. Strong analytical skills, along with experience in tools like Google Analytics, Facebook Insights, and A/B testing, will be beneficial. Expertise in keyword research, bidding strategies, and media buying techniques is a must-have for this role. Why Join Us By joining our team, you will have the opportunity to work with cutting-edge digital platforms and technologies. You will directly impact business growth in a fast-paced, data-driven environment, making your role both challenging and rewarding. Office Timings: 10:00 AM - 06:00 PM Location: Noida Sector 132,
Posted 1 month ago
2.0 - 7.0 years
6 - 15 Lacs
Mohali
Work from Office
Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.
Posted 3 months ago
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