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4.0 - 8.0 years
0 Lacs
delhi
On-site
As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role will involve planning, launching, and optimizing campaigns for various financial products such as home loans, personal loans, and demat accounts. You will be responsible for executing Search, Display, and Call-only campaigns, conducting keyword research, implementing bidding strategies, and setting up negative keywords. Collaborating with the CRM team for lead tracking based on GCLID will be a key aspect of your responsibilities. Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals is crucial. A/B testing for ad copies and landing pages, as well as configuring pixel events, conversion tracking, and UTM logic are part of your tasks. With a focus on BFSI, Fintech, or Affiliate Lead Gen, you should have a minimum of 3-6 years of experience in Google Ads. Demonstrated expertise in Search arbitrage, call-based campaigns, AdWords Editor, GTM, GA4, and conversion tracking are essential. Your proficiency in working with CRM tools and API-integrated lead flows will be beneficial. Managing budgets based on ROAS and scaling successful adsets are key requirements for this role. The company offers a conducive environment that supports the scaling of successful campaigns, along with performance-based incentives and potential leadership opportunities as the media buying operations expand across various channels.,
Posted 5 days ago
4.0 - 8.0 years
0 Lacs
delhi
On-site
You will be responsible for planning, launching, and optimizing Google Ads campaigns for home loans, personal loans, and demat products. This includes executing Search, Display, and Call-only campaigns, performing keyword research, bidding strategy, and negative keyword setup. You will collaborate with the CRM team for GCLID-based lead tracking and attribution. Analyzing campaign data to enhance lead quality, cost per acquisition, and final approvals will be a key part of your role. A/B testing for ad copies and landing pages, as well as setting up pixel events, conversion tracking, and UTM logic for campaigns, will also be within your responsibilities. To qualify for this position, you must have at least 3-6 years of Google Ads experience with a focus on BFSI, Fintech, or Affiliate Lead Gen. A proven track record with Search arbitrage and call-based campaigns is required. Deep knowledge of AdWords Editor, GTM, Google Analytics (GA4), and conversion tracking is essential. Experience in working with CRM tools and API-integrated lead flows is preferred. You should also demonstrate the ability to manage ROAS-driven budgets and scale winning adsets effectively. In return, we offer you the freedom to scale winning campaigns without encountering red tape, performance-based incentives, and a potential leadership path as we expand media buying across various channels.,
Posted 5 days ago
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