🎯 Role Overview We’re hiring a Google Ads expert with hands-on experience in BFSI lead generation. Experience in search arbitrage, and pay-per-call campaigns will be an added advantage. You'll manage end-to-end campaign strategy and execution with a direct focus on CPL, CPAL, and ROI goals . JOB DESCRIPTION – Performance Media Buyer (Google Ads) Position : Performance Media Buyer – Google Lead Generation (BFSI) Location : Remote / Delhi NCR Preferred Experience : 3–6 years Salary : Best in the Industry (Profit Sharing Available to) Start Date : Immediate Joiners Preferred 🔧 Responsibilities Plan, launch, and optimize Google Ads campaigns for home loans, personal loans, and demat products. Execute Search, Display, and Call-only campaigns. Perform keyword research, bidding strategy, and negative keyword setup. Work with the CRM team for GCLID-based lead tracking and attribution. Analyze campaign data to improve lead quality, cost per acquisition , and final approvals. Conduct A/B testing for ad copies and landing pages. Set up pixel events, conversion tracking, and UTM logic for campaigns. ✅ Requirements 3–6 years of Google Ads experience focused on BFSI, Fintech, or Affiliate Lead Gen. Proven track record with Search arbitrage and call-based campaigns . Deep knowledge of AdWords Editor, GTM, Google Analytics (GA4), conversion tracking . Experience working with CRM tools and API-integrated lead flows. Ability to manage ROAS-driven budgets and scale winning adsets. Optional: Experience with affiliate networks, Pay Per Call platforms is a bonus. 💼 What We Offer Freedom to scale winning campaigns without red tape Performance-based incentives Potential leadership path as we scale media buying across channels 🏢 About Us InvestmentCover.com is a fast-growing BFSI performance marketing platform that specializes in home loans, personal loans, demat accounts, and savings offers. We run a mix of lead generation and acquisition campaigns with top banks, NBFCs, and fintech platforms. With a strong CRM, call center layer, and active partnerships, we’re looking to scale our paid marketing funnel — especially Google Search and Pay Per Call. You can send your profile to bharat.wadhwa@twinedigital.com Show more Show less
As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role will involve planning, launching, and optimizing campaigns for various financial products such as home loans, personal loans, and demat accounts. You will be responsible for executing Search, Display, and Call-only campaigns, conducting keyword research, implementing bidding strategies, and setting up negative keywords. Collaborating with the CRM team for lead tracking based on GCLID will be a key aspect of your responsibilities. Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals is crucial. A/B testing for ad copies and landing pages, as well as configuring pixel events, conversion tracking, and UTM logic are part of your tasks. With a focus on BFSI, Fintech, or Affiliate Lead Gen, you should have a minimum of 3-6 years of experience in Google Ads. Demonstrated expertise in Search arbitrage, call-based campaigns, AdWords Editor, GTM, GA4, and conversion tracking are essential. Your proficiency in working with CRM tools and API-integrated lead flows will be beneficial. Managing budgets based on ROAS and scaling successful adsets are key requirements for this role. The company offers a conducive environment that supports the scaling of successful campaigns, along with performance-based incentives and potential leadership opportunities as the media buying operations expand across various channels.,
You will be responsible for planning, launching, and optimizing Google Ads campaigns for home loans, personal loans, and demat products. This includes executing Search, Display, and Call-only campaigns, performing keyword research, bidding strategy, and negative keyword setup. You will collaborate with the CRM team for GCLID-based lead tracking and attribution. Analyzing campaign data to enhance lead quality, cost per acquisition, and final approvals will be a key part of your role. A/B testing for ad copies and landing pages, as well as setting up pixel events, conversion tracking, and UTM logic for campaigns, will also be within your responsibilities. To qualify for this position, you must have at least 3-6 years of Google Ads experience with a focus on BFSI, Fintech, or Affiliate Lead Gen. A proven track record with Search arbitrage and call-based campaigns is required. Deep knowledge of AdWords Editor, GTM, Google Analytics (GA4), and conversion tracking is essential. Experience in working with CRM tools and API-integrated lead flows is preferred. You should also demonstrate the ability to manage ROAS-driven budgets and scale winning adsets effectively. In return, we offer you the freedom to scale winning campaigns without encountering red tape, performance-based incentives, and a potential leadership path as we expand media buying across various channels.,
As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role involves planning, launching, and optimizing Google Ads campaigns for various financial products like home loans, personal loans, and demat accounts. Your key responsibilities include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategy, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you are required to have 3+ years of experience in Google Ads focusing on BFSI, Fintech, or Affiliate Lead Gen. Your expertise should also include a proven track record with Search arbitrage and call-based campaigns, proficiency in AdWords Editor, GTM, Google Analytics (GA4), and experience in working with CRM tools and API-integrated lead flows. Additionally, your ability to manage ROAS-driven budgets and scale winning adsets will be crucial for success. In return, we offer you the freedom to scale winning campaigns without bureaucratic hurdles, performance-based incentives, and a potential leadership path as we expand our media buying efforts across various channels. Please note that there was no additional information provided about the company in the job description. As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role involves planning, launching, and optimizing Google Ads campaigns for various financial products like home loans, personal loans, and demat accounts. Your key responsibilities include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategy, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you are required to have 3+ years of experience in Google Ads focusing on BFSI, Fintech, or Affiliate Lead Gen. Your expertise should also include a proven track record with Search arbitrage and call-based campaigns, proficiency in AdWords Editor, GTM, Google Analytics (GA4), and experience in working with CRM tools and API-integrated lead flows. Additionally, your ability to manage ROAS-driven budgets and scale winning adsets will be crucial for success. In return, we offer you the freedom to scale winning campaigns without bureaucratic hurdles, performance-based incentives, and a potential leadership path as we expand our media buying efforts across various channels. Please note that there was no additional information provided about the company in the job description.
As a Performance Media Buyer specializing in Google Ads for lead generation within the BFSI sector, your role will involve planning, launching, and optimizing campaigns for products such as home loans, personal loans, and demat accounts. Your key responsibilities will include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategies, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you should have: - At least 3-6 years of experience in Google Ads with a focus on BFSI, Fintech, or Affiliate Lead Gen - Demonstrated success in Search arbitrage and call-based campaigns - Proficiency in AdWords Editor, GTM, Google Analytics (GA4), and conversion tracking - Experience with CRM tools and API-integrated lead flows - Ability to manage budgets based on ROAS and scale successful adsets In addition to the above responsibilities and qualifications, you can expect: - Freedom to optimize successful campaigns without bureaucratic hurdles - Performance-based incentives to motivate and reward your efforts - Potential career growth opportunities as we expand our media buying efforts across various channels (Note: The job description does not contain any additional details about the company.) As a Performance Media Buyer specializing in Google Ads for lead generation within the BFSI sector, your role will involve planning, launching, and optimizing campaigns for products such as home loans, personal loans, and demat accounts. Your key responsibilities will include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategies, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you should have: - At least 3-6 years of experience in Google Ads with a focus on BFSI, Fintech, or Affiliate Lead Gen - Demonstrated success in Search arbitrage and call-based campaigns - Proficiency in AdWords Editor, GTM, Google Analytics (GA4), and conversion tracking - Experience with CRM tools and API-integrated lead flows - Ability to manage budgets based on ROAS and scale successful adsets In addition to the above responsibilities and qualifications, you can expect: - Freedom to optimize successful campaigns without bureaucratic hurdles - Performance-based incentives to motivate and reward your efforts - Potential career growth opportunities as we expand our media buying efforts across various channels (Note: The job description does not contain any additional details about the company.)