Sales Manager - Personal Loan

As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role involves planning, launching, and optimizing Google Ads campaigns for various financial products like home loans, personal loans, and demat accounts. Your key responsibilities include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategy, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you are required to have 3+ years of experience in Google Ads focusing on BFSI, Fintech, or Affiliate Lead Gen. Your expertise should also include a proven track record with Search arbitrage and call-based campaigns, proficiency in AdWords Editor, GTM, Google Analytics (GA4), and experience in working with CRM tools and API-integrated lead flows. Additionally, your ability to manage ROAS-driven budgets and scale winning adsets will be crucial for success. In return, we offer you the freedom to scale winning campaigns without bureaucratic hurdles, performance-based incentives, and a potential leadership path as we expand our media buying efforts across various channels. Please note that there was no additional information provided about the company in the job description. As a Performance Media Buyer specializing in Google Ads for BFSI sector, your role involves planning, launching, and optimizing Google Ads campaigns for various financial products like home loans, personal loans, and demat accounts. Your key responsibilities include: - Executing Search, Display, and Call-only campaigns - Conducting keyword research, implementing bidding strategy, and setting up negative keywords - Collaborating with the CRM team for GCLID-based lead tracking and attribution - Analyzing campaign data to enhance lead quality, reduce cost per acquisition, and increase final approvals - Performing A/B testing for ad copies and landing pages - Setting up pixel events, conversion tracking, and UTM logic for campaigns To excel in this role, you are required to have 3+ years of experience in Google Ads focusing on BFSI, Fintech, or Affiliate Lead Gen. Your expertise should also include a proven track record with Search arbitrage and call-based campaigns, proficiency in AdWords Editor, GTM, Google Analytics (GA4), and experience in working with CRM tools and API-integrated lead flows. Additionally, your ability to manage ROAS-driven budgets and scale winning adsets will be crucial for success. In return, we offer you the freedom to scale winning campaigns without bureaucratic hurdles, performance-based incentives, and a potential leadership path as we expand our media buying efforts across various channels. Please note that there was no additional information provided about the company in the job description.