The Sales Manager is responsible for all local sales activities, accounts, and meetings in line with the annual sales and marketing plan. They work in a Smart and savvy way to achieve hotel budgets. They are creative in their approach and work towards a successful hotel sales strategy.
At Holiday Inn Express we want our guests to relax and be themselves which means we need you to:
- Be you by being natural, professional and personable in the way you are with people
- Get ready by taking notice and using your knowledge so that you are prepared for anything
- Show you care by being thoughtful in the way you welcome and connect with guests
- Take action by showing initiative, taking ownership and going the extra mile
Duties and responsibilities
Financial returns:
- Monitors competitor s activities and assists in marketing intelligence
- Aware of sales strategy and goals when selling to negotiate optimum rate for the benefit of the business
- Sells all facets of the hotel with a view to optimizing opportunities for revenue growth
- Monitors existing business and inputs into sales strategy meetings to maximize opportunities
- Grows existing business and establishes and pursues all appropriate leads
- Assesses sales and marketing data
- Stock control of collateral
- Works with Leadership team in the preparation and management of the Sales Marketing budget
- Assist in the preparation of the annual departmental operating budget.
People:
- Manage key accounts and their hotel history
- Travel when required to promote the hotel and develop potential business
- Maintain regular contact with the IHG hotels in the immediate region and regional reservations
- Travel when required to promote the hotel and develop potential business.
- Interfaces with operations on a timely basis regarding future and existing needs for customers
- Work with other department managers to ensure proper staffing levels based on guest volume.
Guest experience:
- Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
- Develop and maintain relationships with key clients
- Follows Holiday Inn Express behaviours when working with internal and external customers
- Develop and maintain a regular pattern of sales calls, meeting with principals of target market
- Provides direction on, and conducts market research and analysis
- Develops and maintains contact business generators, meeting, and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely aligned to hotel business
- Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
- Builds profile within local market place through attendance at appropriate events
- Entertain clients with a view to maximizing business opportunities
- Liaison with advertising agency if and when required
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Responsible business:
- Ensure a safe and secure environment for guests, team members and hotel assets in compliance with hotel s or owner s policies and procedures and regulatory requirements.
- Develop awareness and reputation of the hotel and the brand in the local community.
- Perform other duties as assigned.
- Acting responsibly when working with hotel budget and expenses, seeking prior approval where required.
Qualifications and requirements
Bachelor s degree / higher education qualification / equivalent in marketing or related field, and three or four years experience in a hospitality or hotel sales and marketing setting or an equivalent combination of education and work experience. Must speak fluent English. Other languages preferred.