Truly Desi is a premium dairy brand offering unadulterated, farm-fresh dairy products made from cow and buffalo milk. We focus on health-conscious, ethical, and quality-first consumers across Pune and Mumbai via quick commerce, home delivery, and premium retail. We’re now looking to scale our BTL outreach to acquire new customers across housing societies, gyms, flea markets, and wellness events. Job Summary: We’re seeking a dynamic and result-driven Sales Manager to lead and execute BTL (Below-the-Line) promotion strategies across Pune. The role involves planning, executing, and tracking campaigns to acquire subscribers for our dairy products via events, activations, and local partnerships. Key Responsibilities: Plan and execute BTL campaigns in residential societies, gyms, wellness centers, events, and flea markets. Build and manage an on-ground team of promoters and interns. Coordinate with the marketing team for booth setup, creatives, and logistics. Track conversions, leads, and campaign ROI daily. Maintain relationships with society secretaries, gym managers, and local event organizers. Conduct field visits and quality checks to ensure campaign effectiveness. Provide weekly reports on leads, conversions, and feedback. Ensure brand compliance and customer experience across activations. Handle inventory and product samples during events. Requirements: 3+ years of BTL Sales, Event Promotions, or FMCG Activations experience Strong team management, coordination, and negotiation skills Excellent verbal communication in English, Hindi, and Marathi Hands-on attitude and willingness to be on-ground when needed Strong analytical skills to track and optimize performance Prior experience with dairy/FMCG or subscription-based businesses is a plus Bachelor's degree in Business, Marketing, or related field Preferred Traits: Hustler mindset, proactive and outcome-driven Strong local network in Pune (societies, gyms, etc.) Ability to work flexible hours including weekends What We Offer: A dynamic, mission-driven work culture Performance-based incentives and growth opportunities Opportunity to build a team and shape customer acquisition strategy Health and wellness benefits Show more Show less