Truly Desi is a premium dairy brand offering unadulterated, farm-fresh dairy products made from cow and buffalo milk. We focus on health-conscious, ethical, and quality-first consumers across Pune and Mumbai via quick commerce, home delivery, and premium retail. We’re now looking to scale our BTL outreach to acquire new customers across housing societies, gyms, flea markets, and wellness events. Job Summary: We’re seeking a dynamic and result-driven Sales Manager to lead and execute BTL (Below-the-Line) promotion strategies across Pune. The role involves planning, executing, and tracking campaigns to acquire subscribers for our dairy products via events, activations, and local partnerships. Key Responsibilities: Plan and execute BTL campaigns in residential societies, gyms, wellness centers, events, and flea markets. Build and manage an on-ground team of promoters and interns. Coordinate with the marketing team for booth setup, creatives, and logistics. Track conversions, leads, and campaign ROI daily. Maintain relationships with society secretaries, gym managers, and local event organizers. Conduct field visits and quality checks to ensure campaign effectiveness. Provide weekly reports on leads, conversions, and feedback. Ensure brand compliance and customer experience across activations. Handle inventory and product samples during events. Requirements: 3+ years of BTL Sales, Event Promotions, or FMCG Activations experience Strong team management, coordination, and negotiation skills Excellent verbal communication in English, Hindi, and Marathi Hands-on attitude and willingness to be on-ground when needed Strong analytical skills to track and optimize performance Prior experience with dairy/FMCG or subscription-based businesses is a plus Bachelor's degree in Business, Marketing, or related field Preferred Traits: Hustler mindset, proactive and outcome-driven Strong local network in Pune (societies, gyms, etc.) Ability to work flexible hours including weekends What We Offer: A dynamic, mission-driven work culture Performance-based incentives and growth opportunities Opportunity to build a team and shape customer acquisition strategy Health and wellness benefits Show more Show less

1. Human Resource Management Manage end-to-end recruitment and onboarding processes Develop and implement HR strategies, policies, and procedures aligned with organizational goals Maintain and update employee records, contracts, and documentation Oversee performance appraisal systems and provide support in performance reviews Address employee grievances, mediate conflicts, and ensure employee satisfaction Plan and execute employee engagement activities, training programs, and team-building initiatives Ensure legal compliance with all HR-related regulations and labour laws 2. Administration Management Supervise day-to-day office operations including facility management, supplies, and vendor coordination Maintain records of assets, inventory, and office documentation Handle travel arrangements, event coordination, and administrative support for all employees whenever necessary. Ensure safety, hygiene, and maintenance of the office environment Monitor and manage budgets for administrative expenses 3. Compliance & Reporting Maintain compliance with labour laws, HR best practices, and industry standards Generate and submit reports related to HR metrics, attendance, leaves, and attrition Liaise with government agencies for licenses, labor inspections, etc. Manage documentation and record-keeping for audits and internal controls Required Qualifications: Bachelor’s or Master’s degree in Human Resource Management, Business Administration, or related field 3–4 years of proven experience in HR and administrative roles Strong knowledge of labor laws, compliance, and HR software (Zoho People, GreytHR, etc.) Excellent verbal and written communication skills Strong leadership, organisational, and problem-solving abilities High degree of professionalism, integrity, and confidentiality Preferred Skills: Familiarity with HR analytics and reporting tools Experience working in startup or mid-sized fast-paced environments Ability to work independently and manage multiple responsibilities Show more Show less