Sales Manager( Beverage or FMCG Sector)

Experience : 3 to 10 years

Industry:

Location:

Position Summary

The Regional Sales Manager will be responsible for driving primary & secondary sales, managing distributor networks, leading the sales team, and ensuring market expansion across Varanasi & nearby districts. The role focuses on achieving sales targets, improving market share, and executing trade marketing initiatives in line with company goals.

Key Responsibilities

1. Sales & Revenue Management

Achieve monthly, quarterly, and annual sales targets for the region.

primary sales (distributors)

Conduct regular sales forecasting and market analysis.

Monitor and control trade schemes, pricing, and discounts.

2. Distributor & Channel Management

Appoint and manage distributors, super-stockists, and sub-distributors.

Ensure distributor ROI, stock norms, timely claims settlement, and infrastructure compliance.

Conduct monthly business reviews with distributors.

Expand distribution in semi-urban and rural markets around Varanasi.

3. Team Leadership

Lead, motivate, and train a team of Sales Officers/TSIs/Sales Executives.

Conduct joint field working and performance reviews.

Ensure territory coverage, beat planning & productivity.

4. Market Expansion & Execution

Identify new market opportunities and drive numeric & weighted distribution.

Ensure strong visibility through merchandising and trade marketing activities.

Manage modern trade, key accounts, and institutional sales in the region.

Drive new product launches with on-ground activation.

5. Reporting & Compliance

Submit timely MIS reports, competitor analysis, and sales dashboards.

Ensure adherence to company policies, processes, and brand guidelines.

Monitor credit limits and outstanding payments.

Key Skills & Competencies

Strong knowledge of FMCG/Beverage sales & distribution

Excellent negotiation, communication, and leadership skills

Strong analytical and data-driven decision-making

Ability to manage large territories and multi-tier distribution networks

Proficiency in MS Excel, MIS tools & CRM/SFA apps