Sales Lead Generation Specialist

About the Role

We are seeking a proactive Lead Generation Executive with proven experience in the US market. This role is critical in driving top-of-funnel engagement through cold calling, email, and LinkedIn outreach, backed by strong database management and marketing automation skills. The ideal candidate must be hands-on with ZoomInfo, HubSpot, and ActiveCampaign to identify, engage, and qualify leads for Inatech software products.

Key Responsibilities

• Identify and engage US-based prospects using ZoomInfo, LinkedIn, and other research tools.
• Conduct outbound outreach via cold calls, emails, and LinkedIn to generate qualified leads.
• Segment and manage the marketing database to ensure clean and targeted communication.
• Execute nurture sequences using HubSpot or ActiveCampaign, and track engagement.
• Qualify leads based on defined BANT criteria and set up meetings for the sales team.
• Maintain accurate activity logs and lead status updates in the CRM.
• Collaborate with marketing and sales teams to optimize messaging and outreach strategy.

Requirements

• Mandatory experience prospecting in the US market (min. 1 year).
• Hands-on experience with ZoomInfo for lead sourcing and segmentation.
• 1–3 years in outbound sales, SDR, or lead generation role in a B2B SaaS environment.
• Proficiency in HubSpot, ActiveCampaign, or equivalent marketing automation platforms.
• Strong verbal and written communication skills, with a confident and structured outreach style.
• Ability to work independently, manage multiple campaigns, and meet outreach KPIs.

Nice to Have

• Familiarity with LinkedIn Sales Navigator, Apollo, or Lusha.
• Exposure to ABM or multi-channel demand generation.
• Experience in remote or cross-time-zone team setups.
• Experience in Petroleum industry software products.