Sales General Manager ( Retail Footwear )

Job Overview: The Sales General Manager will be responsible for driving the overall sales strategy and execution for the retail footwear business. This role includes managing retail operations, overseeing regional sales teams, developing revenue-generation strategies, and ensuring achievement of business targets across multiple channels (offline & online). The ideal candidate will bring deep industry knowledge, a strong network, and proven leadership in consumer retail, preferably in footwear or fashion Key Responsibilities: 1. Strategic Planning and Execution : Develop and implement comprehensive sales and marketing strategies to achieve business objectives and drive growth. Conduct market research to analyze customer needs, competitive landscape, and market trends. Establish long-term sales and marketing goals, monitor progress, and make data-driven adjustments. Support the Emerging Markets Senior Manager with all range management tasks within the parameters set by the EM Range Architecture team. 2. Team Leadership and Management: Lead, mentor, and motivate a diverse team of sales and marketing professionals, ensuring high performance and continuous development. Manage a staff of approximately 500 employees across multiple locations, fostering a positive and productive work environment. Conduct regular training sessions to enhance team skills in sales techniques, product knowledge, and customer service. Facilitate effective communication with respective Cluster stakeholders, enabling executional excellence and driving upwards communication to global stakeholders. 3. Store Operations and Performance: Oversee daily operations of all stores, ensuring compliance with company policies and standards. Implement effective store management practices to maximize sales, profitability, and customer satisfaction. Monitor store performance, analyze sales data, and provide actionable insights to improve sales and operational efficiency. Execute seasonal Go-To-Market processes and calendar milestones for Emerging Markets. 4. Customer Relationship Management: Develop and maintain strong relationships with key customers, ensuring high levels of customer satisfaction and loyalty. Address and resolve customer complaints and issues promptly and professionally. Implement customer feedback mechanisms to continuously improve the customer experience. 5. Marketing and Brand Management: Plan and execute innovative marketing campaigns to promote the brand and drive foot traffic to stores. Manage the company's online presence, including social media, website, and e-commerce platforms. Collaborate with external partners, including advertising agencies and media outlets, to enhance brand visibility. Support the cross-functional EM alignment across all brand and support functions stakeholders. 6. Financial Management: Develop and manage the sales and marketing budget, ensuring cost-effective use of resources. Prepare and present regular financial reports, including sales forecasts, budget analysis, and ROI assessments. 7. Product Range Development and Management: Develop and create a local footwear range, including selection of products for import versus local production. Drive product segmentation and categorization across various channels. Collaborate with the Concept-to-Consumer team to ensure the optimal product mix for the market. Support the EM Common Range and exclusive strategies, considering different consumer and distribution channels requirements. KPIs : EM Net Sales, Category growth, Business segment growth EM Category Range optimization based on range architecture guidance EM Common Range implementation and sell-out rate Executional excellence across seasonal Go-To-Market Milestones Executional excellence in system and data maintenance Coordinate with key internal teams such as CTC, Demand Planning, SCM, and Local Sourcing. Establish and maintain strong relationships with external partners and key accounts. Qualifications: Experience required- 10-15 years in sales leadership roles, with at least 5 years in retail footwear/fashion/apparel industry Education:** MBA in Sales/Marketing or equivalent Strong leadership and people management Data-driven decision-making Excellent communication & negotiation skills Knowledge of retail analytics and POS systems Exposure to omni-channel retail is a plus