Sales Executive

Roles & Responsibilities (Sales Executive)

• New Business Development:

  Map the city/territory, build a lead list (HoReCa, retail, institutions), generate walk-ins/calls, and convert trial orders to regular accounts.

• Meeting Coordination:

  Secure and schedule appointments with prospects; align agendas and hand-offs with the internal lead-gen team.

• Pitching & Sampling:

  Present grades, pack sizes, pricing/MOQs, shelf-life, and delivery windows; arrange samples and trials; handle objections.

• Order Booking & Service:

  Capture orders via CRM/Sheets/WhatsApp, confirm ETAs, and coordinate OTIF deliveries with procurement/packhouse/dispatch.

• Account Management:

  Maintain visit cadence, ensure service recovery, and drive upsell/cross-sell to increase ticket size and repeat orders.

• Payment Collection & Follow-up:

  Explain credit terms, track due dates, follow up on overdues, and update collection trackers to support DSO targets.

• Market Intelligence:

  Track daily price movements, competitor quotes, availability/seasonality, and share timely updates with the team.

• Reporting & Hygiene:

  Maintain clean pipelines and visit reports; update MIS/CRM daily; follow BAFL policies on grooming, conduct, and documentation.

• Cross-functional Collaboration:

  Work closely with sourcing, QA/grading, and logistics for smooth fulfilment and issue resolution.

• Territory Planning & Claims:

  Plan efficient routes; submit conveyance/fuel claims as per policy with accurate logs.

Preferred Candidate Profile

Experience & Education

• Fresher to

  2 years

  in field sales (FMCG/F&V distribution/HoReCa supply preferred).
• Graduate/12th pass with strong sales aptitude.
  

Must-Haves

• Two-wheeler with valid DL

  ; strong city navigation and willingness to travel extensively.

• Communication:

  Clear spoken Tamil; workable English for basic email/WhatsApp; polite phone etiquette and professional grooming.

• Skills:

  Prospecting, meeting setting, relationship building, basic negotiation/closing, collections follow-up.

• Tools:

  Smartphone proficiency, Google Maps, WhatsApp, and

  basic Excel/Google Sheets/CRM

  hygiene.

• Work Style:

  Ownership, persistence, punctuality, integrity (especially around rates/collections), and coachability.

• Availability:

  Comfortable with

  flexible 9-hour shifts

  based on business needs; willing to work some weekends/peak days.

Good-to-Have

• Existing connects with hotels, restaurants, caterers, modern trade, or processors.
  
• Understanding of

  seasonality, grades, wastage %,

  and basic cold-chain dos.
• Exposure to logistics coordination (delivery slots, milk-run routes) and basic commercials (PO, GRN, e-invoice basics).
  
• Additional language (Hindi/English) for multi-city chains.