Sales Executive – Modern Trade & Institutional Sales

Job Title: Sales Executive – Modern Trade & Institutional Sales

Location: Netaji Subhash Place (NSP), Delhi
Working Days: 6 days
Office Timings: 10:00 AM – 7:00 PM
Experience: Minimum 3+ years (Mandatory MT/Institutional Sales experience)

Job Summary

We are looking for a performance-driven Sales Executive with strong experience in Modern Trade and Institutional Sales to support our channel expansion and manage daily sales operations. The ideal candidate must come from an FMCG background (Personal Care, Household Care preferred) and possess hands-on expertise in managing key accounts, coordinating with store teams, and building strong B2B institutional relationships. This role requires a solid understanding of Modern Trade workings, institutional procurement processes, and FMCG market dynamics.

Key Responsibilities:

Modern Trade (Primary Focus)

• Manage, support, and grow Modern Trade accounts across assigned territories.
• Liaise with category managers, store managers, and distributors to ensure smooth operations.
• Oversee order booking, replenishment, stock availability, planogram compliance, and in-store visibility.
• Follow up on payments, claims, schemes, promotions, and settlements.
• Track MT performance, promo effectiveness, and SKU-wise sales.

Institutional Sales

• Manage end-to-end Institutional Sales relationships with corporate buyers, hotels, hospitals, and bulk purchase clients.
• Handle inquiries, negotiations, pricing, and order coordination.
• Ensure timely delivery, invoicing, and customer satisfaction.
• Build long-term partnerships to drive repeat business.

Sales Operations & Coordination

• Maintain product listings and support documentation across MT, Institutional, and (where needed) GeM portals.
• Prepare sales MIS, sales trackers, and channel performance reports.
• Coordinate with internal teams (Supply Chain, Accounts, Logistics) to ensure seamless execution.
• Conduct competitor tracking and basic market research with a focus on FMCG industry trends.
• Assist in MT promotions, sampling, and product launch executions.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 3+ years mandatory experience in Modern Trade & Institutional Sales.
• Strong FMCG background is essential (Personal Care, Household Care, Breweries, Pharma Cosmetics preferred).

Key Skills Required

• Deep understanding of Modern Trade processes, MT operations, and MT sales cycles.
• Strong exposure to Institutional Sales and B2B account handling.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in MS Office and sales reporting tools.
• Ability to multitask, manage timelines, and coordinate across multiple stakeholders.
• Strong analytical mindset and disciplined follow-up.

Why Join Us?

This role offers the opportunity to work closely with senior leaders and build a strong career foundation in Modern Trade, Institutional Sales, and FMCG. You will gain multi-channel exposure, drive key account performance, and play a vital role in scaling our FMCG business.

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Paid sick time

Work Location: In person