Sales Executive Modern Trade & Institutional Sales

As a Sales Executive for Modern Trade & Institutional Sales, your role will involve supporting channel expansion and managing daily sales operations. You must have a minimum of 3+ years of experience in Modern Trade and Institutional Sales within the FMCG sector, specifically in Personal Care and Household Care. **Key Responsibilities:** - **Modern Trade (Primary Focus)** - Manage, support, and grow Modern Trade accounts across assigned territories. - Liaise with category managers, store managers, and distributors for smooth operations. - Oversee order booking, replenishment, stock availability, planogram compliance, and in-store visibility. - Track Modern Trade performance, promo effectiveness, and SKU-wise sales. - **Institutional Sales** - Manage end-to-end Institutional Sales relationships with corporate buyers, hotels, hospitals, and bulk purchase clients. - Handle inquiries, negotiations, pricing, and order coordination. - Ensure timely delivery, invoicing, and customer satisfaction. - Build long-term partnerships to drive repeat business. - **Sales Operations & Coordination** - Maintain product listings and support documentation across Modern Trade, Institutional, and GeM portals. - Prepare sales MIS, sales trackers, and channel performance reports. - Coordinate with internal teams (Supply Chain, Accounts, Logistics) for seamless execution. - Conduct competitor tracking and basic market research focusing on FMCG industry trends. - Assist in Modern Trade promotions, sampling, and product launch executions. **Qualifications:** - Bachelor's degree in Business, Marketing, or related field. - Minimum 3+ years mandatory experience in Modern Trade & Institutional Sales. - Strong FMCG background is essential, with a preference for Personal Care, Household Care, Breweries, or Pharma Cosmetics. **Key Skills Required:** - Deep understanding of Modern Trade processes, operations, and sales cycles. - Strong exposure to Institutional Sales and B2B account handling. - Excellent communication, negotiation, and relationship-building skills. - Proficiency in MS Office and sales reporting tools. - Ability to multitask, manage timelines, and coordinate across multiple stakeholders. - Strong analytical mindset and disciplined follow-up. In this role, you will have the opportunity to work closely with senior leaders, build a strong career foundation in Modern Trade, Institutional Sales, and FMCG. You will gain multi-channel exposure, drive key account performance, and play a vital role in scaling the FMCG business. This is a full-time, permanent position with benefits including cell phone reimbursement, commuter assistance, and paid sick time. The work location is in person at Netaji Subhash Place (NSP), Delhi, with 6 working days per week and office timings from 10:00 AM to 7:00 PM.,