Sales Development Representative

Role & responsibilities

As a Sales Development Representative (SDR), you will play a crucial role in identifying, prospecting, and qualifying leads. You will be responsible for engaging with decision-makers, setting up demo bookings, and working closely with our Account Executive to move leads through the sales funnel. Your ultimate goal is to drive high-quality leads (MQLs) that convert into demos and further pipeline opportunities.

Key Responsibilities:

• Lead Generation & Prospecting: Hunt for new leads using platforms like Apollo.io, Lusha, Mr. E, and other relevant tools.
• Lead Qualification: Qualify leads based on Niroggyans Ideal Customer Profile (ICP) criteria and mark them as Marketing Qualified Leads (MQLs) in the CRM.

• Outbound Engagement: Reach out to decision-makers through a combination of outbound channels such as email, LinkedIn, WhatsApp, and phone calls.

• CRM Management: Input and manage leads in the CRM, ensuring that all information is up to-date and leads are categorized appropriately.
• Collaborate with Account Executives: Work closely with the Account Executive team to send out personalized sequences from the CRM and maximize engagement.
• Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click rates), and continuously optimize for maximum outreach effectiveness.
• Demo Bookings: Drive decision-makers toward scheduling demos with the Account Executives, focusing on achieving a strong ICP-to-demo conversion ratio.
• Pipeline Management: Ensure a smooth handover of qualified leads to the Account Executive and track their progress throughout the sales process

KPIs

• Maintain a healthy ratio of ICP-qualified leads to demo bookings with decision-makers.
• Achieve or exceed monthly targets for demo bookings.
• Ensure high engagement rates for outbound sequences, with a focus on open rates and click-through rates.

Preferred candidate profile

Required Skills:

• Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E, and LinkedIn Sales Navigator.
• Communication: Strong written and verbal communication skills, with the ability to engage decision-makers across multiple outbound channels.
• CRM Expertise: Proficiency in using CRMs to manage and track leads (e.g., HubSpot, Salesforce, etc.).
• Data-Driven: Ability to analyze campaign performance and optimize outreach based on engagement metrics.
• Collaboration: Strong teamwork skills and the ability to work in sync with the Account Executive team.
• Organizational Skills: Excellent time management, attention to detail, and the ability to manage multiple tasks simultaneously.

Qualifications:

• 1-4 years of experience in a similar Sales Development Representative or Business Development Representative (BDR) role.

• Familiarity with healthcare SaaS products is a plus.

• Self-motivated, results-driven, and comfortable working in a fast-paced environment.