Sales Development Representative- IT Sales

Sales Development Representative (SDR)

Core Responsibilities

• Lead Generation & Prospecting

• Research and identify potential clients in target markets.
• Generate qualified leads through outbound calls, emails, and social outreach.

• Pipeline Building

• Maintain and update CRM with accurate prospect and lead data.
• Nurture leads and schedule discovery/introductory meetings for the sales team.

• Initial Qualification

• Understand customer needs, challenges, and decision-making processes.
• Qualify leads based on budget, authority, need, and timeline (BANT/CHAMP framework).

• Collaboration with Sales Team

• Work closely with Business Development Managers/Account Executives to hand over qualified opportunities.
• Share prospect insights to improve conversion strategies.

• Market Intelligence

• Track industry trends, competitor activities, and target account movements.
• Provide feedback to marketing on campaign effectiveness.

• Performance Tracking

• Achieve monthly/quarterly targets on meetings scheduled, opportunities created, and pipeline value.
• Prepare regular reports on outreach efforts and outcomes.
  

Technical Skills

• Proficiency with

  CRM tools (HubSpot, Salesforce, Zoho, or similar)

  .
• Experience with

  email automation, lead generation, and prospecting tools

  (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
• Strong knowledge of MS Office/Google Workspace for reporting.

Soft Skills

• Excellent communication and persuasive skills (spoken and written).
• Strong interpersonal skills with the ability to engage decision-makers.
• Resilience and persistence in handling rejections.
• Strong organizational and time-management skills.
• Target-driven and self-motivated with a growth mindset.
  

• Qualified Leads Generated:

  Number of sales-ready opportunities created.

• Meetings/Demos Booked:

  Conversion of outreach to scheduled sales interactions.

• Pipeline Contribution:

  Value of opportunities added to sales pipeline.

• Outreach Metrics:

  Number of calls, emails, LinkedIn connects sent per week.

• Conversion Rate:

  % of leads moving from MQL → SQL → Opportunity.

• Target Achievement:

  % of quota achieved (monthly/quarterly).