Sales Development Representative (Inbound)

As a Sales Development Representative, you will be responsible for engaging with various lead types, whether they are new prospects or existing customers, in a thoughtful and timely manner. It is crucial to adhere to follow-up SLAs and best practices by reaching out to leads through phone calls, emails, or other communication channels to initiate conversations and gather necessary information. An essential part of your role will involve conducting a needs analysis to understand the challenges, goals, and priorities of prospects. By identifying the prospect's needs, you will be able to determine how the company's solution can effectively address and fulfill those requirements. Furthermore, you will be tasked with nurturing leads by scheduling follow-up interactions to educate them on the product/service and address any concerns they may have. Sales qualification is a key aspect of your responsibilities. You will need to assess whether a lead is ready to progress to a sales demo or meeting with an Account Executive based on their level of interest and qualification criteria. It is important to accurately update the CRM system with lead information, interaction details, and qualification status. Additionally, you will need to provide market intelligence information about other solutions the prospect may be utilizing. Your role also involves the handoff to the sales team. This includes booking highly qualified discovery meetings with the appropriate sales representative and ensuring a smooth transition by providing clear and concise information about qualified leads to the sales team. Collaboration with the marketing team is essential to provide feedback on lead quality and campaign effectiveness. Meeting various KPIs and targets is a crucial aspect of your role. You will be accountable for meeting KPIs related to follow-up time, number of follow-up attempts, variety of follow-up attempts, conversion rate targets, monthly meeting booking target, and handoff quality KPIs. You will be responsible for lead follow-up coverage for Europe, requiring fluency in both English and French. Your ability to communicate effectively in both languages is essential to successfully fulfill this aspect of the role.,