Sales, CRM & Marketing Coordinator

Role Overview:

The Sales, CRM & Marketing Coordinator will act as a central point of coordination between the Sales, CRM, and Marketing teams. The role involves monitoring departmental performance, ensuring timely communication, supporting execution of marketing & sales initiatives, and conducting weekly review meetings to track progress. This position plays a critical role in aligning teams towards achieving revenue and customer satisfaction goals.

Key Responsibilities:

Sales Coordination

• Track daily, weekly, and monthly sales performance across projects.
• Monitor site visits, booking pipeline, and conversion ratios.
• Support sales team with lead assignment, follow-up tracking, and reporting.
• Prepare weekly sales reports for management review.
  

CRM Coordination

• Ensure all customer interactions and updates are accurately recorded in the CRM system.
• Track customer queries, complaints, and resolution timelines.
• Monitor customer satisfaction and feedback loops.
• Support CRM team in executing referral schemes, loyalty programs, and handover coordination.
  

Marketing Coordination

• Track ongoing campaigns (digital, print, events, broker meets) and monitor leads generated.
• Coordinate with agencies/vendors for timely delivery of marketing materials.
• Maintain marketing calendar and ensure alignment with sales campaigns.
• Track marketing spends vs. budget utilization.
  

Departmental Progress & Meetings

• Conduct

  weekly review meetings

  with Sales, CRM, and Marketing teams to track progress, challenges, and action plans.
• Consolidate minutes of meetings and follow up on pending tasks.
• Maintain dashboards and MIS reports for management on Sales, CRM, and Marketing KPIs.

Key Skills & Competencies:

• Strong organizational and coordination skills.
• Good understanding of sales processes, CRM systems, and marketing campaigns.
• Proficiency in MS Excel, PowerPoint, and CRM software.
• Analytical mindset with attention to detail.
• Strong communication and interpersonal skills.
• Ability to multitask and work across teams.