Sales Coordinator

·        Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.   ·        Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change. Determines annual plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustains rapport with key accounts by making communication; exploring specific needs; anticipating new opportunities. Provides information by collecting, analyzing, and summarizing data and trends. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists. Monitors budgets by comparing and analyzing actual results with plans and forecasts. Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Accomplishes marketing and organization mission by completing related results as needed. Protects organization's value by keeping information confidential.