Sales and Marketing Manager

Sales and Marketing Manager – Signboard & Visual Communications

Location: Thiruvalla / Kottayam, Kerala
Employment type: Full-time | On-site with local travel
Department: Sales & Business Development

About TrueAds

TrueAds Pvt. Ltd. is a fast-growing signage and visual-branding manufacturer established in 2017. We design, fabricate, and install a full spectrum of solutions—LED display vehicles, neon and ACP signboards, UV/solvent prints, corporate gifts, and more—helping businesses across Kerala stand out. To accelerate our regional growth, we are hiring a high-energy Sales and marketing Manager to win new accounts, nurture client relationships, and hit revenue targets.

Key Responsibilities

• Prospect & lead-generate
• Identify and qualify new B2B opportunities via cold calls, site visits, LinkedIn/WhatsApp outreach, BNI networks, and referrals.
• Solution selling
• Understand client branding objectives and propose the right mix of signage (illuminated letters, pylon signs, way-finding, vehicle wraps, etc.) and printing services.
• Prepare themed presentations, samples, and cost estimates using our in-house design team.
• Pipeline management
• Maintain opportunities in CRM, update deal stages, forecast monthly revenue, and meet conversion KPIs.
• Site surveys & quotations
• Conduct on-site measurements, capture photographs, coordinate with engineering for accurate BOQs, and submit competitive quotes.
• Negotiation & closing
• Handle objections, finalize commercials, and secure purchase orders while protecting margin guidelines.
• Account servicing
• Liaise with production to monitor job progress, arrange installation schedules, and ensure on-time project hand-over.
• Upsell maintenance contracts, rebranding projects, and seasonal marketing campaigns.
• Market intelligence
• Track competitor activity, price trends, and material innovations; share insights with management for product development.
• Reporting
• Submit daily call reports, weekly funnel reviews, and monthly revenue analysis to the Sales Manager.

Qualifications & SkillsMust-HaveNice-to-Have3-5 years’ B2B field-sales experience (print/signage/advertising or related building-materials industry)Diploma/Degree in Marketing, Business, or DesignStrong hunter mentality with proven new-logo winsFamiliarity with CorelDRAW / Illustrator for quick mock-upsExcellent communication in Malayalam & English; Hindi a plusKnowledge of LED modules, ACP, vinyl, and fabrication processesValid two-wheeler licence & willingness for daily client travelExisting network in hospitals, retail chains, architectsWhat We Offer

• Competitive pay: ₹25000– ₹30000 CTC / month + uncapped incentives
• Allowances: Fuel + mobile reimbursement
• Tools: Laptop, CRM access, catalogue kit, sample boards
• Training: Product, design-basic, and consultative-selling workshops

How to Apply

Click “Apply Now” on Indeed or email your CV with the subject “Marketing and Sales Manager – Signage” to career@gmail.com
Short-listed candidates will have a phone screening followed by an in-person interview at our Thiruvalla head office.

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Benefits:

• Paid time off

Language:

• English (Preferred)

Work Location: In person