Sales and Marketing Executive

We are looking for a dynamic and result-oriented Marketing Executive to drive brand awareness, retail visibility, and sales growth across Pune and surrounding regions. The ideal candidate should have experience in apparel, fashion, or FMCG marketing, with a passion for retail activation and trade marketing. Key Responsibilities·        Plan and execute marketing and promotional activities to boost sales and brand visibility. ·        Coordinate with retailers, wholesalers, and sales teams to implement marketing campaigns. ·        Develop POS materials, in-store branding, and visual merchandising for retail outlets. ·        Identify new market opportunities and assist in expanding retail coverage. ·        Track competitor activities and provide regular market intelligence reports. ·        Support in planning and execution of trade schemes, dealer meets, and brand events. ·        Monitor sales performance vs. marketing spend and report ROI. ·        Maintain strong relationships with vendors, printers, and event partners. ·        Collaborate closely with the sales team for local marketing support and lead generation. Requirements·        Bachelor’s degree in Marketing, Business Administration, or a related field. ·        1–3 years of experience in marketing, sales promotion, or brand activation (preferably in apparel, textile, or FMCG sector). ·        Strong understanding of retail marketing and distribution networks. ·        Excellent communication, negotiation, and presentation skills. ·        Creative thinker with good organizational and execution skills. ·        Proficiency in MS Office (Excel, PowerPoint) and basic design tools will be an advantage. ·        Must be willing to travel locally for market visits and activations. Key Attributes·        Self-motivated and energetic personality ·        Strong coordination and follow-up skills ·        Passion for fashion, retail, and consumer brands ·        Ability to work independently and meet deadlines CompensationCommensurate with experience and industry standards. LocationPune, Maharashtra (Field + Office role)