Sales and Marketing Business Development Executive

Company Description

Ensis Innovations Private Limited proudly offers iMonitor, a leading manufacturing execution and workflow software designed to boost operational efficiency. As a trusted reseller, Ensis provides access to this innovative platform with expert support for seamless integration. Companies leveraging iMonitor can optimize manufacturing performance and outpace their competition by managing production, ensuring regulatory compliance, and utilizing deep analytics. This cloud-based platform allows for real-time data integration and customizable workflows, bringing significant improvements in manufacturing operations.

Role Description

Sales:

• Prospect Identification:

  Collaborate with potential clients team to identify and understand the needs of potential clients.

• Lead Generation:

  Identify and generate leads through various channels including cold calling, networking, and attending industry events.

• Client Engagement:

  Develop and maintain relationships with key decision-makers in target companies.

• Solution Presentation:

  Present solutions to prospective clients and demonstrate how they address their business needs.

• Sales Strategy:

  Develop and execute sales strategies to achieve sales targets and expand market share.

Marketing:

• Market Research:

  Conduct market research to identify trends, customer needs, and competitive landscape.

• Campaign Development:

  Work with the marketing team to develop and execute marketing campaigns that drive awareness and generate leads.

• Content Creation:

  Assist in the creation of marketing materials, such as brochures, case studies, and white papers.

• Digital Marketing:

  Utilize digital marketing tools and techniques, including SEO, social media, and email marketing, to reach potential clients.

• Event Participation:

  Represent the company at trade shows, conferences, and other industry events to promote products and services.

Implementation & Post-Sales:

• Requirements Gathering:

  Facilitate requirements gathering sessions with clients for the implementation team to document in-depth requirements.

• Sales Demonstration:

  Prepare a customized the demo to focus on features that address the prospect’s pain points

• Solution Documentation:

  Assist in creating a comprehensive Solution Document and ensure both internal and external stakeholders approve it.

• Client Meetings:

  Organize weekly Work-in-Progress (WIP) meetings with clients and provide weekly update reports to the Team Lead.

Qualifications

• New Business Development and Lead Generation skills
• Strong understanding of Business and Account Management
• Excellent Communication skills, both written and verbal
• Proficient in using CRM software and Microsoft Office Suite
• Bachelor's degree in Business Administration, Marketing, or related field
• Ability to work independently and as part of a team
• Experience in the manufacturing or software industry is a plus