Retention Marketing

You are a strategic, data-driven Senior Executive specializing in Retention Marketing, responsible for developing and implementing strategies to enhance customer loyalty, reduce churn, and increase customer lifetime value (LTV). Leveraging data analytics and customer insights, you will craft personalized retention campaigns across various channels to build strong customer relationships and ensure a seamless experience. Your key responsibilities include developing and executing comprehensive retention marketing strategies, managing multichannel lifecycle campaigns, utilizing data analytics to identify churn drivers and measure campaign effectiveness, creating segmented and personalized marketing campaigns, collaborating with cross-functional teams, designing churn prevention and win-back campaigns, conducting A/B testing for optimization, monitoring key retention KPIs, and utilizing marketing automation platforms, CRM systems, and analytics tools. To qualify for this role, you should hold a Bachelor's degree in Marketing or a related field (a Master's degree is advantageous) and have at least 2 years of experience in retention, CRM, or lifecycle marketing, preferably in e-commerce, SaaS, or subscription-based businesses. Proficiency in CRM platforms such as CleverTap, Salesforce, HubSpot, or Marketo, hands-on experience with email marketing tools and automation platforms, strong data analysis skills, familiarity with analytics platforms, and knowledge of A/B testing, segmentation, and personalization techniques are necessary for this position.,