Creative Content & Copy Specialist

Location: Gurgaon (Work from Office)

Department: Brand Marketing

Experience: 2–4 years

About ThriveCo (Anveya Living Pvt. Ltd.):

Ranked amongst India’s fastest-growing D2C brand by Inc42, Winner of the BW Business World Young Enterprises Award, and recognised as a Femina Power Brand, ThriveCo is India’s most-researched, internationally-celebrated cosmeceutical D2C brand committed to delivering high-performance skincare and haircare solutions. Rooted in science, powered by innovation, and focused on results, ThriveCo serves a discerning customer base that values efficacy, transparency, and trust.

About the Role:

accessible, intelligent, and exciting

• Be part of one of India’s fastest-growing clinical beauty brands.
• Work with a creative team that values bold ideas, experimentation, and authenticity.
• Opportunity to create content that blends

  science, storytelling, and virality.

• Collaborative, high-energy environment with real impact on brand visibility and growth.

Key Responsibilities:

• Write scroll-stopping, high-performing copies for social media, performance ads, landing pages, and campaign creatives.
• Develop

  hooks, headlines, and short-form storytelling

  for Instagram, YouTube, Meta, and D2C platforms.
• Collaborate with design & video teams to create

  viral scripts and content concepts

  .
• Bring

  science to life by simplifying

  complex beauty-tech formulations into relatable, exciting narratives.
• Stay on top of trends, pop culture, and social media behaviour to craft timely, buzz-worthy content.
• Contribute to

  campaign ideation, influencer content, and creative strategy.

• Write with consistency, clarity, and emotional intelligence — balancing credibility with creativity.

Qualifications & Experience:

• 2–5 years of experience in copywriting / digital content creation.
• Proven experience writing

  viral content

  or high-engagement ad copies.
• Strong command of English with a deep sense of tone, timing, and storytelling.
• Understanding of social media trends, meme culture, and brand storytelling.
• Ability to work collaboratively with marketing, design, and performance teams.
• Beauty, D2C, or lifestyle brand experience is a plus.