Retail Sales Executive

Here’s a standard Job Description (JD) for a Croma Retail role (suitable for Retail Sales Associate / Customer Experience Executive). You can use this for hiring, HR documentation, or interviews. Job Title: Retail Sales Associate / Customer Experience ExecutiveCompany: Croma (A Tata Enterprise) Location: Retail Store Department: Sales & Store Operations Job SummaryThe Retail Sales Associate at Croma is responsible for delivering an excellent customer experience by understanding customer needs, recommending appropriate electronics and appliances, and ensuring smooth store operations while achieving sales targets. Key ResponsibilitiesCustomer Experience Greet customers and understand their product requirements Provide detailed information on electronics, appliances, and accessories Demonstrate products and explain features, benefits, and warranties Handle customer queries, complaints, and returns professionally Sales & Revenue Achieve individual and store sales targets Promote ongoing offers, EMI options, and value-added services Upsell and cross-sell products and accessories Ensure accurate billing and POS transactions Store Operations Maintain product displays and visual merchandising standards Ensure stock availability and assist in inventory management Coordinate with backend teams for replenishment and stock audits Maintain cleanliness and organization of the store Compliance & Reporting Follow company policies, SOPs, and safety guidelines Prepare daily sales reports and update CRM systems Adhere to Tata Group’s ethical and customer-first values Desired Skills & CompetenciesStrong communication and interpersonal skills Customer-centric attitude Basic knowledge of consumer electronics (mobile, laptop, TV, appliances) Sales and negotiation skills Ability to work in shifts and on weekends QualificationsMinimum: 10+2 / Graduate preferred Experience: Freshers welcome 1–3 years of retail sales experience preferred Key Performance Indicators (KPIs)Sales target achievement Customer satisfaction scores Conversion rate and average bill value Adherence to SOPs and attendance BenefitsCompetitive salary and incentives Employee discounts Career growth opportunities within Tata Group Training and development programs If you want, I can: Customize this JD for Store Manager / Assistant Store Manager / Cashier / Inventory Executive Shorten it for job portals like Naukri or Indeed Rewrite it in more formal HR language or simpler language Just tell me 👍