380 Retail Marketing Jobs - Page 16

Strong knowledge of Traditional Marketing Channels, Event Planning & Branding Communication, leadership & team collaboration skills Experience with Retail Chains & Consumer Brands Increase in Footfall & In-Store Conversion jobs@manunited.co.in

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

About KAZO: KAZO is a leading women's fast fashion brand that epitomizes the fashionable and ornate lifestyle of todays trendsetting women. We bridge the gap between ever-changing trends and premium occasion wear by creating fashion-forward collections with unique personality and contrast. Our product range includes clothing, bags, jewellery, and fragrance, all designed with high wearability and practicality, offered at affordable prices. At KAZO, we believe in transforming the monotony of daily dressing into an incredible experience that boosts confidence and enhances the wearers day and night. Location: Noida (Sector 64) Position Overview: We are seeking a dynamic and detail-oriented Marketing Executive to join our team and lead the execution of on-ground events and brand activations, across shopping malls. The ideal candidate will have hands-on experience in vendor management , event coordination , and mall activations . This role demands strong organizational skills, effective negotiation abilities, and a passion for delivering high-impact marketing experiences. Roles and Responsibilities: Execute BTL (Below The Line) marketing events at malls. Coordinate end-to-end logistics for events, from setup to execution and dismantling. Identify, evaluate, and liaise with vendors, agencies, and mall authorities. Handle vendor negotiations, contracts, and ensure timely deliverables within budget. Secure necessary permissions, space bookings, and compliance with mall regulations. Monitor on-ground event performance and ensure brand guidelines are met. Work cross-functionally with internal teams (design, sales, etc.) for event support Prepare event reports and provide insights for continuous improvement Qualifications: Bachelors degree in Marketing, Business, or a related field 2+ years of experience in event execution at the mall level for fashion & lifestyle brands. Proven experience in vendor management and negotiation Strong network of vendor and mall contacts is a plus Excellent communication and coordination skills Ability to work in a fast-paced environment with tight deadlines Willingness to travel and be present on-site during events Why Join Us: Be a part of a forward-thinking company that is redefining fast fashion with a focus on unique, high-wearability pieces. Contribute to a brand that values innovation, creativity, and a positive work culture. Enjoy competitive compensation and benefits in a dynamic and growing organization.

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry