Reporting & Insights - Analyst

Overview

Responsibilities

• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource.
• Developing and executing attribution and measurement projects.
• Ensuring timely follow through on all scheduled and ad hoc deliverables.
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality.
• Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person.
• Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals.
  

Qualifications

• Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred.
• 3 to 4 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
• Media agency/media systems experience and strong knowledge of media planning/buying process. MS Excel and working with pivot tables, Excel functions and formulae must have skills.
• Good written and verbal communication skills, Client Interaction and Management are good to have
• Monitor and analyse OMG network media buying performance using our internal software system.
• Collect data from markets - checking and cleansing for accuracy.
• Participate in weekly meetings to clarify data details for specific markets.
• Work closely with the Omnicom Media Group buying community to deliver client reporting and understanding of buying performance and market context.
• Communicate with markets to capture specific media detail for our client work.
• Optimise working patterns to enhance efficiency and misunderstanding.
• Collaborate with external media auditing companies like Ebiquity and Mediasense.
• Working with the pitch team to understand how the media investment value model is crafted, articulated, and delivered to current and prospective clients.
• Deliver your individual objectives in line with the OMG capabilities: Commercial Acumen, Team Player, Client Builder and Craftsmanship.
• Weekly face to face meetings with your team.
• Work with systems like Outlook, Excel, PowerPoint