Regional Sales Manager GT/FMCG - Karnataka/Maharashtra

Job Title:

Locations:

Industry:

website: www.softspun.in

Reporting To:

Team:

Role Objective

leading microfiber & car/home-care brand

Key Responsibilities

1) Distribution Development

• Appoint & onboard

  Super Stockists, Distributors and Sub-Distributors

  across key districts.
• Ensure

  coverage expansion

  : Urban → Tier-2 → Tier-3 → Semi-Urban retail.
• Achieve full

  RTM (Route-to-Market)

  setup including van coverage where required.
• Ensure distributor ROI, stock hygiene, reorder cycles and credit discipline.

2) Sales Execution & Growth

• Deliver

  monthly, quarterly, and annual revenue targets

  for the state.
• Drive

  primary (distributor orders)

  and

  secondary (retail sales)

  .
• Increase

  Numeric Distribution (ND)

  and

  Weighted Distribution (WD)

  .
• Ensure

  minimum 65–75% distributor repeat-order rate

  month-on-month.

3) Team Leadership

• Recruit, train and lead

  Territory Sales Executives / Sales Officers

  .
• Conduct

  market working

  , route riding, in-shop coaching.
• Performance tracking (Beat plan adherence, strike rate, outlet conversions).

4) Market Activation

• Execute

  promotions, schemes, sampling and awareness activities

  .
• Drive merchandising & visibility: racks, danglers, POP, branding in stores.
• Work closely with

  tele-calling lead generation

  team for lead → appointment → closure flow.

5) Data & Reporting

• Maintain

  Sales Dashboard

  , Distributor Scorecard & Beat Tracker.
• Weekly reporting to

  NSH

  (pipeline, closures, attrition risk, credit status).
• Competitor pricing & activation intelligence.

Experience Required

5–10 years

Key Skills & Traits

• Strong

  market opening

  and

  state rollout capability

• Ability to

  negotiate distributor commercials

• Hands-on in market working (not desk-only manager)
• Analytical & structured reporting discipline
• High ownership, grounded attitude, strong relationship skills

Compensation

• Fixed Salary: (depending on experience & region)
• Performance Incentives:

  Sales-linked quarterly bonuses

• Travel Allowance + Mobile + Market Expenses

Growth Path

Senior RSM

🚀 Why Join SOFTSPUN

You’ll be part of a fast-scaling Made-in-India brand with strong digital presence and manufacturing excellence — now ready to conquer offline retail across India. If you’re entrepreneurial, love building from the ground up, and want to grow with a brand that’s going nationwide — we’d love to meet you!

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Apply now:

📧 careers@softspun.in

📍 Mention your preferred State / City & CTC.