Regional Sales Manager, Govt. & Institutional Sales (Tri-City of CHD)

About Excel Marketing Corporation

Established in 1999, Excel Marketing Corporation is a certified System Integrator offering comprehensive solutions in IT, Security, Fire Safety, Telecom, and Office Automation. Headquartered in Shimla with a branch office in Zirakpur (Tricity Chandigarh), the company is also expanding with a new branch office underway in Jammu.

We are associated with globally renowned brands such as DELL, CANON, LG, AVAYA, CP PLUS, CISCO, MATRIX, HONEYWELL, BOSCH, SAMSUNG, PANASONIC, CEASE FIRE, VIEWSONIC, and others, ensuring best-in-class solutions for our clients.

With a dedicated team of 30+ professionals across Sales, Service, and Backend Operations, the company has maintained an average annual turnover of 40 Crores over the past three years, reflecting consistent growth and market leadership.

Kindly visit our website www.excelmarketingcorp.com before applying to understand our company and product portfolio. For any clarification, please contact us at 97361-88800.

1. Role Overview

We are seeking a dynamic and experienced Regional Sales Manager – Institutional & Government Sales to drive business growth across North India. The Regional Sales Manager will drive revenue growth, lead regional sales activities, manage state-level teams, and ensure consistent run-rate business across assigned territories. The role requires strong technical understanding, leadership capabilities, and proven experience in Government, Institutional, and Project Sales.

2. Key Responsibilities

A. Sales Leadership & Team Management

• Manage, mentor, and guide Sales Executives/Managers across regions.
• Along with team leadership, the candidate should be capable of independently managing major accounts.
• Conduct regular reviews on funnel status, client visits, and target achievement.
• Build a performance-driven culture with clear KPIs and accountability.
• Support team members in closures of high-value opportunities.
• Ensure discipline in reporting, documentation, and sales processes.

B. Business Development & Run-Rate Management

• Achieve monthly, quarterly, and annual revenue targets.
• Maintain strong run-rate business through consistent funnel management.
• Identify and convert opportunities in Government, PSU, Institutional, and Corporate sectors.
• Strengthen channel and SI partnerships across the region.
• Drive market penetration and enhance brand presence.

C. Government & Project Sales

• Expertise in government procurement norms, tendering, and project sales cycles.
• Excellent understanding of BOQ preparation, compliance sheets, and documentation.
• Strong hands-on experience with the GeM Portal—bidding, listing, pricing, and order management.
• Coordinate with OEMs for technical support and competitive pricing.
• Monitor tender alerts and ensure timely participation and submissions.

D. Territory & Client Management

• Travel extensively across assigned territories.
• Build and maintain strong relationships with government departments, consultants, OEMs, SIs, and enterprise clients.
• Track market intelligence and competitor activities.
• Support clients with technical clarifications, presentations, and proposal walkthroughs.

E. Coordination & Reporting

• Coordinate with Technical, Service, Logistics, and Finance teams for smooth project execution.
• Maintain accurate MIS, forecasts, funnel reports, and collection updates.
• Ensure adherence to company policies, ethics, and compliance standards.

3. Required Qualifications & Skills

• Bachelor’s Degree in Engineering / Diploma (ECE, Electrical, Electronics, IT) or MBA in Sales & Marketing.
• 8–10 years of experience in Government / Project Sales, with 3–5 years in a managerial or regional role.
• Preferred Age: 35–45 years.
• Experience in IT, Education, Security, Office Automation, or Telecom with a strong technical profile.
• Proven experience in B2B Sales, Direct Sales, Government Sales, and team handling.
• Strong understanding of tendering, BOQ preparation, procurement norms, and GeM operations.
• Ability to manage multi-state teams effectively.
• Excellent communication skills in English & Hindi, with strong negotiation and presentation abilities.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Ability to work under pressure and manage high-value project cycles.
• Willingness to travel extensively.
• Owning a four-wheeler is mandatory.

4. Desired Attributes

• Result-oriented with strong analytical and decision-making skills.
• High ownership, discipline, and follow-up capability.
• Customer-centric mindset with strong problem-solving abilities.
• Ability to manage multiple opportunities and prioritize effectively.

5. Compensation

• Competitive salary based on experience and performance.
• Attractive incentives linked to sales achievements. Additional incentives payable upon achieving annual targets.
• TA/DA for field travel as per company policy.
• A fully furnished 2BHK accommodation can be provided to the selected candidate at a subsidized cost.