Regional Sales Manager General Trade - West India

ProV Foods is an integrated healthy foods conglomerate based in Mumbai, specializing in dry fruits and staples. With a focus on quality and affordability, ProV Foods offers a wide range of premium dry fruits, nuts, seeds, and spices. Every ProV product undergoes stringent quality controls to ensure the highest quality natural produce reaches our customers.

Job Summary:

The Regional Sales Manager (General Trade) will be responsible for leading and driving the overall sales strategy and execution across India for the General/Traditional Sale model with distributor and feet on ground approach. This role involves creating, managing, and scaling a high-performing sales team including Territory, Regional, and Area Sales Managers. The primary focus will be on achieving significant growth in general trade, establishing a robust distribution network, and implementing strategic sales plans to meet business objectives.

Responsibilities:

1. Complete Ownership of General Trade Sales Channel:

o Lead and execute sales strategies to drive growth in the general trade sector across West Region.

o Develop and manage sales budgets, set performance targets, and monitor market trends.

2. Creation of Sales Team:

o Build, develop, and lead a sales team from scratch, including Territory Sales Managers (TSMs), Area Sales Managers (ASMs), and Regional Sales Managers (RSMs).

o Provide ongoing training, coaching, and performance management to ensure team success.

3. Pan-India Distributor Network Development:

o Establish and expand a robust distribution network to optimize product availability and reach.

o Identify, onboard, and manage key distributors and partners to enhance market penetration.

4. Distributor Relationships and Marketing Schemes:

o Drive the creation and implementation of marketing schemes at the distributor level to increase product visibility and sales.

o Maintain strong relationships with distributors to ensure efficient operations and compliance with company policies.

5. Implementation of Robust Tracking and Reporting:

o Implement touchpoint tracking mechanisms to monitor and manage customer interactions.

o Develop and enforce policies for debtor management to improve cash flow and financial stability.

o Prepare and present regular sales reports and performance analyses to top management.

Skills:

• Leadership and team management
• Strategic planning and execution
• Market and competitor analysis
• Sales performance management
• Distribution network development
• Customer relationship management
• Analytical and data-driven decision making

Qualifications:

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field; MBA preferred.
• Minimum experience of 10 years is a must.
• Extensive knowledge of the general trade landscape and distribution networks in West Region. FMCG sector experience, Food or Snacking category experience preferred (similar industry like dryfruits, nuts and seeds)
• Proven experience in a senior sales leadership role, preferably as a Regional Sales Head or similar position.
• Strong track record of building and managing large sales teams and achieving significant sales growth.
• Excellent strategic thinking, leadership, and communication skills.
• Ability to travel extensively across India as required.

Note: We are looking for candidates who can work from Mumbai as their base location.