Regional Sales Manager

Role & responsibilities

ATS ELGi is looking for an experienced and driven Regional Sales Manager to lead sales and business development in the Eastern region. The ideal candidate will have a strong background in automotive or industrial product sales, with proven experience in selling to automobile workshops, garages, OEM workshops, and oil & lube businesses.

This role involves strategic planning, dealer management, customer relationship building, and driving sales growth to strengthen ATS ELGis leadership in the Automotive Equipment segment.

Key Responsibilities:

• Develop and execute regional sales strategies to achieve revenue and collection targets.
• Identify new business opportunities in the automotive aftermarket and workshop equipment space.
• Build and maintain strong relationships with OEM workshops, automobile service centers, garages, and dealer networks.
• Ensure adherence to sales processes, compliance, and timely collections.
• Conduct market research, track competitor activity, and provide actionable insights.
• Lead, motivate, and develop the regional sales team to deliver consistent performance.
• Collaborate with Marketing, R&D, Accounts, and HR teams for customer satisfaction and operational excellence.

Key Skills & Competencies:

• Strong knowledge of Automotive Workshop Equipment / Industrial Product Sales.
• Proven experience in Dealer Management, Channel Sales, and OEM Workshop Sales.
• Ability to develop new territories, achieve sales targets, and drive revenue growth.
• Excellent communication, negotiation, and leadership skills.
• Customer-focused, strategic, and results-oriented mindset.

Qualifications:

• Education:

  Graduate in Engineering / Graduate with MBA or Masters in Sales & Marketing.

• Experience:

• Minimum 11+ years in industrial or automotive product sales, preferably in:
• Garage equipment, Tyres, Batteries, Automotive parts, Lubricants, Oil & Lube, or Workshop tools will be added advantage.
• Demonstrated success in achieving sales and collection targets.
• Experience managing and mentoring regional sales teams.

If interested, kindly share your updated resume to Srinivas.rajappa@ats-elgi.com