Regional Marketing Manager

Role Overview: Join Lokmanya Multipurpose Co-operative Society to work in a dynamic, customer-focused environment where you can help customers choose the right loan options and contribute to our growth. Key Responsibilities: - Develop and execute regional marketing strategies and campaigns to drive business growth and achieve set targets. - Conduct market research to identify customer needs, preferences, and trends in the financial services sector. - Plan and execute Below-the-Line (BTL) marketing activities such as exhibitions, health camps, musical & drama programs, sponsorship, road shows, seminars, and other promotional events to generate leads and enhance brand visibility. - Identify strategic partnerships and collaborations with the regional brands for large events. - Manage the planning, budgeting, and execution of BTL and branding activities within the allocated budget. - Coordinate with the central marketing team to ensure brand consistency and alignment with the organization's marketing objectives. - Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and provide regular reports to the management. - Build and maintain strong relationships with key stakeholders, including business partners, vendors, and local authorities. - Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities and stay ahead in the market. - Train and guide the branch team on marketing strategies, product positioning, and customer engagement techniques. - Collaborate with cross-functional teams, including sales, operations, and product development, to drive integrated marketing efforts. - Represent the organization at industry events, conferences, and networking opportunities to enhance brand visibility and reputation. Qualifications Required: - Minimum 2-8 years of experience in marketing roles. - Bachelor/Masters degree in Marketing or a related field is preferred. - Strong knowledge and understanding of marketing principles, strategies, and techniques. - Proven experience in planning and executing successful marketing campaigns. - Proficiency in BTL marketing activities, including event management, sponsorship, and promotional campaigns. - Excellent communication, presentation, and negotiation skills. - Ability to analyze market trends, customer behavior, and competitor activities. - Strong leadership skills with the ability to manage and motivate a team. - A valid driving license and personal vehicle are mandatory. - Willingness to engage in fieldwork and travel within the region.,