Regional Marketing Manager

Kushals.com

4 - 8 years

7 - 11 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

excel customer segmentation market research and analysis concept marketing customer profiling rfm power bi analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and execute regional marketing strategies aligned with company objectives.
Lead and direct the team of marketing executives to achieve targets.
Analyze sales data and market trends to inform marketing strategies.
Manage marketing budgets effectively, ensuring all activities are completed within budget constraints and on time.
Implement cost-effective marketing strategies, leading to notable ROI improvements.
Set up a strong network of vendors/agencies for various activities planned for the respective regions.
Provide guidance and support to the marketing executives to achieve marketing objectives.
Achieve sales targets by executing marketing campaigns to meet or exceed predefined sales targets for each store in the assigned region.
Enhance customer insights and market understanding through regular analysis of sales data to identify customer preferences and market trends.
Strengthen stakeholder relationships by serving as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
Improve underperforming stores by identifying and implementing targeted marketing initiatives to turnaround performance.
Increase brand awareness in local markets by developing and implementing strategies to build and maintain brand presence.

Job Requirements

Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.
Strong knowledge of digital marketing, market research analysis, customer segmentation, and customer profiling is essential.
Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment is necessary.
Proficiency in budget management and optimizing marketing budgets for ROI is expected.
Demonstrated sales growth for specific regions and local market acumen are highly valued.
Ability to develop and execute regional marketing strategies aligned with company objectives is crucial.
Strategic planning, budget management, ATL & BTL marketing, team management, and project management skills are required.
Experience in managing multiple stakeholders, including internal teams and external vendors, is beneficial.
Strong analytical skills are needed to interpret sales data and market trends to make informed decisions.
Effective vendor management and communication skills are essential for collaborating with teams and stakeholders.

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